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🌐 75% Global Worthiness
Surge in New Car Brands Transforms Italian Automotive Market
The Italian automotive market experienced a dramatic fifteenfold increase in new brands' market share (0.4% in 2021 to 5.8% in Q1 2025), mainly Chinese brands offering competitive pricing and technology; 44% of Italian consumers are open to these brands, with 74% among Gen Z.
Surge in New Car Brands Transforms Italian Automotive Market
The Italian automotive market experienced a dramatic fifteenfold increase in new brands' market share (0.4% in 2021 to 5.8% in Q1 2025), mainly Chinese brands offering competitive pricing and technology; 44% of Italian consumers are open to these brands, with 74% among Gen Z.
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Industry, Innovation, and Infrastructure
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