Tag #Chinese Luxury Brand

How did Guo Xiuling's background and experiences shape Sandriver's brand strategy and its success in the international market?

Sandriver's success stems from founder Guo Xiuling's vision to establish a leading Chinese cashmere brand on the global stage, leveraging her experience in the industry and a commitment to incorporating traditional Chinese techniques. This strategy involved participating in major international fashion events and securing partnerships with prestigious retailers like Le Bon Marche in Paris.