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europe.chinadaily.com.cn
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Ne Zha 2" Merchandise Frenzy: 9 Billion Yuan Box Office Success Fuels Massive Demand

Ne Zha 2," a Chinese film released on January 29th, has grossed over 9 billion yuan, generating over 50 million yuan in merchandise sales on Taobao and causing widespread shortages due to high demand, highlighting the growing significance of Chinese film IP.

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