Online Holiday Sales Surge 8.7% to $241.4 Billion
Online holiday sales surged 8.7% to $241.4 billion, driven by deep discounts and the rise of AI-powered shopping assistants; Adobe Analytics data shows a 1% price drop boosted demand by 1%, adding $2.25 billion in spending.
Online Holiday Sales Surge 8.7% to $241.4 Billion
Online holiday sales surged 8.7% to $241.4 billion, driven by deep discounts and the rise of AI-powered shopping assistants; Adobe Analytics data shows a 1% price drop boosted demand by 1%, adding $2.25 billion in spending.
Progress
40% Bias Score
NYC Real Estate Shows Mixed Results in Q4 2024
New York City's real estate market in Q4 2024 showed a mixed performance, with luxury sales ranging from 19 to 39 contracts weekly, while the rental market slowed. Condo sales significantly outpaced co-ops (at least 3:1), due to amenities and ease of move-in, and the Republican election victory appe...
NYC Real Estate Shows Mixed Results in Q4 2024
New York City's real estate market in Q4 2024 showed a mixed performance, with luxury sales ranging from 19 to 39 contracts weekly, while the rental market slowed. Condo sales significantly outpaced co-ops (at least 3:1), due to amenities and ease of move-in, and the Republican election victory appe...
Progress
52% Bias Score
2025 Marketing Trends: AI-Driven Personalization and the Rise of Human Connection
Marketing leaders predict a surge in consumer demand for personalized experiences in 2025, leading to increased AI adoption for efficient personalization while maintaining a balance with human-centric content to foster authentic connections; companies effectively using data-driven AI solutions will ...
2025 Marketing Trends: AI-Driven Personalization and the Rise of Human Connection
Marketing leaders predict a surge in consumer demand for personalized experiences in 2025, leading to increased AI adoption for efficient personalization while maintaining a balance with human-centric content to foster authentic connections; companies effectively using data-driven AI solutions will ...
Progress
40% Bias Score
Nozzle TV: Advertising on Gas Pumps in Netherlands
Nozzle TV, a new advertising platform in the Netherlands, displays ads on gas pump nozzles at 72 locations, reaching 90% of drivers who look at the pump during refueling; expansion is planned to over 144 locations next year.
Nozzle TV: Advertising on Gas Pumps in Netherlands
Nozzle TV, a new advertising platform in the Netherlands, displays ads on gas pump nozzles at 72 locations, reaching 90% of drivers who look at the pump during refueling; expansion is planned to over 144 locations next year.
Progress
40% Bias Score
Boxing Day 2024: Online Sales Surge as High Street Footfall Plummets
UK Boxing Day 2024 witnessed a 6.2% decrease in high street footfall and a 4.2% drop in shopping centre visits compared to 2023, while online spending is projected to reach \£4.6 billion, driven by extended sales periods and the rising popularity of online shopping.
Boxing Day 2024: Online Sales Surge as High Street Footfall Plummets
UK Boxing Day 2024 witnessed a 6.2% decrease in high street footfall and a 4.2% drop in shopping centre visits compared to 2023, while online spending is projected to reach \£4.6 billion, driven by extended sales periods and the rising popularity of online shopping.
Progress
12% Bias Score
Record Consumer Returns to Cost $890 Billion in 2024
In 2024, US consumer returns are projected to reach $890 billion (17% of sales), up from $743 billion (15%) in 2023, due to increased online shopping and practices like bracketing and wardrobing, creating significant financial and environmental challenges for retailers.
Record Consumer Returns to Cost $890 Billion in 2024
In 2024, US consumer returns are projected to reach $890 billion (17% of sales), up from $743 billion (15%) in 2023, due to increased online shopping and practices like bracketing and wardrobing, creating significant financial and environmental challenges for retailers.
Progress
44% Bias Score
China Prioritizes Consumption Growth Amidst Shifting Consumer Preferences
China's Central Economic Work Conference prioritizes boosting domestic demand, especially consumption, to counter concerns of a "consumption downgrade" by focusing on aligning macroeconomic policy with micro-level consumer preference shifts toward internal enjoyment and personalized products, and le...
China Prioritizes Consumption Growth Amidst Shifting Consumer Preferences
China's Central Economic Work Conference prioritizes boosting domestic demand, especially consumption, to counter concerns of a "consumption downgrade" by focusing on aligning macroeconomic policy with micro-level consumer preference shifts toward internal enjoyment and personalized products, and le...
Progress
44% Bias Score
China's Outlet Mall Boom: \$31.5 Billion in Sales and Continued Growth
Driven by middle-income consumers seeking value, China's outlet mall sector achieved \$31.5 billion in sales in 2023, a 9.5% year-on-year growth, and is projected to reach \$35.7 billion by 2025.
China's Outlet Mall Boom: \$31.5 Billion in Sales and Continued Growth
Driven by middle-income consumers seeking value, China's outlet mall sector achieved \$31.5 billion in sales in 2023, a 9.5% year-on-year growth, and is projected to reach \$35.7 billion by 2025.
Progress
36% Bias Score
Dutch Gas Stations Introduce Nozzle TV Advertising
Nozzle TV, a new advertising platform in the Netherlands, displays ads and other content on gas pump nozzles at 72 locations, capitalizing on drivers' idle time during refueling; the system plans to expand to over 144 locations next year.
Dutch Gas Stations Introduce Nozzle TV Advertising
Nozzle TV, a new advertising platform in the Netherlands, displays ads and other content on gas pump nozzles at 72 locations, capitalizing on drivers' idle time during refueling; the system plans to expand to over 144 locations next year.
Progress
40% Bias Score
Sephora's Success Mirrors Gen Z's Beauty Spending Surge
Sephora's partnership with Kohl's generated \$1.4 billion in sales in 2023, projected to reach \$2 billion by 2025, driven by Gen Z's social media-fueled spending on beauty products, contributing to the \$550 billion global beauty market's 7.7% projected annual growth through 2030.
Sephora's Success Mirrors Gen Z's Beauty Spending Surge
Sephora's partnership with Kohl's generated \$1.4 billion in sales in 2023, projected to reach \$2 billion by 2025, driven by Gen Z's social media-fueled spending on beauty products, contributing to the \$550 billion global beauty market's 7.7% projected annual growth through 2030.
Progress
48% Bias Score
Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies
With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.
Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies
With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.
Progress
12% Bias Score
Untapped Market: Women's Dissatisfaction with Products and Services Across Key Sectors
A BCG survey of 15,000 people across 12 countries reveals that women, who control over \$32 trillion in global spending, are largely dissatisfied with products and services in health, finance, and consumer goods, representing a massive untapped market opportunity for companies willing to adapt.
Untapped Market: Women's Dissatisfaction with Products and Services Across Key Sectors
A BCG survey of 15,000 people across 12 countries reveals that women, who control over \$32 trillion in global spending, are largely dissatisfied with products and services in health, finance, and consumer goods, representing a massive untapped market opportunity for companies willing to adapt.
Progress
44% Bias Score