Tag #Consumer Trends

Showing 37 to 48 of 51 results

spanish.china.org.cn

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Jan 10, 13:09

Starbucks China Shifts to Digital to Combat Sales Decline

Starbucks China is pivoting to digital innovation and targeted marketing under new growth director Yang Zhen, following a 7% sales decline in Q4 2024, while competitors like Ora Coffee emphasize affordability and operational efficiency in a rapidly evolving Chinese coffee market.

Starbucks China Shifts to Digital to Combat Sales Decline

Starbucks China is pivoting to digital innovation and targeted marketing under new growth director Yang Zhen, following a 7% sales decline in Q4 2024, while competitors like Ora Coffee emphasize affordability and operational efficiency in a rapidly evolving Chinese coffee market.

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Reduced Inequality

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What is Starbucks China's new strategic direction, and what prompted this change?

Starbucks China is shifting its strategy from its traditional 'third place' concept to a focus on digital innovation and targeted marketing, appointing Yang Zhen, a digital marketing expert, as its growth director. This is in response to a 7% year-on-year decline in sales during the fourth quarter of fiscal year 2024 and a 14% drop in sales.

africa.chinadaily.com.cn

🌐 85% Global Worthiness

Jan 9, 13:10

Starbucks China Pivots to Digital-First Strategy Amidst Declining Sales

Starbucks China's declining sales (7% year-on-year revenue decline, 14% comparable store sales decline in Q4 2024) prompted a strategic shift from its traditional 'third place' model to a digital-first approach under new chief growth officer Yang Zhen, marked by viral marketing campaigns and digital...

Starbucks China Pivots to Digital-First Strategy Amidst Declining Sales

Starbucks China's declining sales (7% year-on-year revenue decline, 14% comparable store sales decline in Q4 2024) prompted a strategic shift from its traditional 'third place' model to a digital-first approach under new chief growth officer Yang Zhen, marked by viral marketing campaigns and digital...

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Decent Work and Economic Growth

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How is Starbucks China adapting its business model to address declining sales and increased competition in China's evolving coffee market?

Starbucks China, facing declining sales, is pivoting from its 'third place' strategy to a digital-first approach, appointing Yang Zhen, a digital marketing expert, as chief growth officer. This shift involves targeted marketing campaigns like "I Opened Starbucks in Ancient Times" aimed at younger consumers and leveraging digital tools to boost engagement.

bbc.com

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Dec 31, 16:09

Bordeaux Winemakers Embrace Non-Alcoholic Wine Amidst Economic Challenges

Facing economic challenges, Bordeaux winemakers are embracing non-alcoholic wine production, driven by declining consumption, changing consumer preferences, and improved alcohol removal technology, leading to the opening of specialized shops.

Bordeaux Winemakers Embrace Non-Alcoholic Wine Amidst Economic Challenges

Facing economic challenges, Bordeaux winemakers are embracing non-alcoholic wine production, driven by declining consumption, changing consumer preferences, and improved alcohol removal technology, leading to the opening of specialized shops.

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Responsible Consumption and Production

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What factors are driving the recent surge in popularity of non-alcoholic wine in Bordeaux, France?

In Bordeaux, France, non-alcoholic wine is gaining popularity due to declining wine consumption, changing consumer habits, and technological advancements in alcohol removal. This shift is driven by younger generations prioritizing health and a growing non-alcoholic lifestyle, impacting traditional winemakers who are adapting to survive. Several shops dedicated to non-alcoholic wines have opened, reflecting this change.

zeit.de

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Dec 23, 10:05

German Sparkling Wine Market Shows Growth Amidst Cocktail Trend

The German sparkling wine market is growing, with a 0.6 percent increase in sales in 2024, driven by a surge in popularity of sparkling wine cocktails and a rising demand for high-quality alcohol-free options, particularly noticeable during the holiday season.

German Sparkling Wine Market Shows Growth Amidst Cocktail Trend

The German sparkling wine market is growing, with a 0.6 percent increase in sales in 2024, driven by a surge in popularity of sparkling wine cocktails and a rising demand for high-quality alcohol-free options, particularly noticeable during the holiday season.

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Responsible Consumption and Production

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What factors are contributing to the rise in popularity of sparkling wine cocktails and pre-mixed options?

The rising popularity of sparkling wine cocktails reflects a broader trend of consumers seeking diverse, experience-driven beverage options. This is evident in the increased variety of sparkling wine-based cocktails offered in restaurants and the growing demand for both homemade and pre-mixed versions. This trend is impacting the market, particularly benefiting those who offer a range of cocktail options.

faz.net

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Dec 16, 16:10

Luxury Market Sees Divergent Performances in 2024: Polène and Vee Collective's Success Contrasts with LVMH and Kering Declines

In 2024, while LVMH and Kering reported sales declines, Prada saw an 18 percent increase; Bain and Altagamma predict minimal market growth, yet Polène and Vee Collective achieved significant success with their handbags, selling hundreds of thousands of units and becoming highly visible due to influe...

Luxury Market Sees Divergent Performances in 2024: Polène and Vee Collective's Success Contrasts with LVMH and Kering Declines

In 2024, while LVMH and Kering reported sales declines, Prada saw an 18 percent increase; Bain and Altagamma predict minimal market growth, yet Polène and Vee Collective achieved significant success with their handbags, selling hundreds of thousands of units and becoming highly visible due to influe...

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How did Polène's marketing strategy, including influencer collaborations, contribute to the widespread popularity of its Cyme bag?

The contrasting performances highlight the impact of brand recognition and marketing strategies. Polène and Vee Collective's success, with their respective bags becoming highly visible, demonstrates the power of focused marketing and influencer collaborations, leading to widespread adoption. This contrasts sharply with established luxury brands facing stagnant or declining sales.

dailymail.co.uk

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Dec 9, 10:09

Used EVs Outsell Petrol and Diesel Cars Amidst Price Drop

Used electric vehicles (EVs) sold in an average of 33 days in November, significantly faster than other fuel types due to lower prices under £18,000, offering exceptional value; this contrasts with the new EV market's relatively low demand.

Used EVs Outsell Petrol and Diesel Cars Amidst Price Drop

Used electric vehicles (EVs) sold in an average of 33 days in November, significantly faster than other fuel types due to lower prices under £18,000, offering exceptional value; this contrasts with the new EV market's relatively low demand.

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Affordable and Clean Energy

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What factors drove the rapid sales of used electric vehicles in November?

Used electric vehicle (EV) sales surged in November, with an average sales period of 33 days compared to 40 days for all fuel types. This speed is attributed to lower prices, making them more attractive than petrol or diesel alternatives. Three-to-five-year-old EVs sold even faster, averaging 25.5 days.

cnbc.com

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Jan 10, 16:11

Ready-to-Drink Spirits Sales Surge 25% in 2023

Ready-to-drink spirits sales in the U.S. surged 25% in 2023 to 62 million cases, driven by consumer shifts away from saturated malt-based drinks and fueled by major players like Gallo and Anheuser-Busch InBev; however, stock prices of major companies haven't reflected this growth.

Ready-to-Drink Spirits Sales Surge 25% in 2023

Ready-to-drink spirits sales in the U.S. surged 25% in 2023 to 62 million cases, driven by consumer shifts away from saturated malt-based drinks and fueled by major players like Gallo and Anheuser-Busch InBev; however, stock prices of major companies haven't reflected this growth.

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What is the overall market impact of the 25% increase in ready-to-drink spirits consumption in 2023?

Americans consumed 62 million cases of ready-to-drink spirits in 2023, a 25% increase from 2022. This surge makes it the second-largest spirits category, exceeding the growth of malt-based drinks which fell 8% from 2021 to 2023.

cincodias.elpais.com

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Jan 8, 10:08

Alcohol Industry Faces Downturn Amidst Cancer Concerns and Shifting Consumer Habits

U.S. Surgeon General Vivek Murthy's announcement linking alcohol to seven cancers is causing a downturn in the alcohol industry, with decreased sales volumes and lowered valuations mirroring the historical reaction against big tobacco, particularly among younger demographics who are drinking less.

Alcohol Industry Faces Downturn Amidst Cancer Concerns and Shifting Consumer Habits

U.S. Surgeon General Vivek Murthy's announcement linking alcohol to seven cancers is causing a downturn in the alcohol industry, with decreased sales volumes and lowered valuations mirroring the historical reaction against big tobacco, particularly among younger demographics who are drinking less.

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Good Health and Well-being

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What is the immediate impact of the U.S. Surgeon General's announcement on the alcohol industry and its investors?

The U.S. Surgeon General recently announced that alcohol consumption increases the risk of at least seven types of cancer, leading to calls for stronger health warnings on alcoholic beverages and a reevaluation of recommended consumption limits. This announcement has negatively impacted the valuations of major alcohol companies, mirroring past reactions against big tobacco.

bbc.com

🌐 85% Global Worthiness

Dec 26, 22:10

Alcohol-Free Wine: A New Reality for France's Wine Industry

In France, the wine industry is experiencing a surge in the popularity of non-alcoholic wine due to falling domestic sales, changing consumer habits among younger generations, and advancements in alcohol removal technology, leading to a new market segment and a shift in cultural perception of wine c...

Alcohol-Free Wine: A New Reality for France's Wine Industry

In France, the wine industry is experiencing a surge in the popularity of non-alcoholic wine due to falling domestic sales, changing consumer habits among younger generations, and advancements in alcohol removal technology, leading to a new market segment and a shift in cultural perception of wine c...

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What are the primary economic and social factors driving the growth of the non-alcoholic wine market in France?

Non-alcoholic wine sales now account for nearly one-third of sales at Chateau Clos de Boüard near Saint-Emilion, reflecting a broader trend in France and globally. Winemakers, once resistant, are now embracing alcohol-free options due to declining domestic consumption, weakened Chinese markets, and the rise of health-conscious consumers. New technologies allowing for high-quality alcohol removal are driving the market's growth.

cnbc.com

🌐 75% Global Worthiness

Dec 18, 16:16

Holiday Decor Spending Surges as Consumers Shift Priorities

Amid rising costs, consumers are prioritizing holiday decorations over gifts, with spending on home-related items and decorations up 22% year-over-year to \$181 per respondent in a Deloitte survey, prompting retailers to offer diverse, value-driven options.

Holiday Decor Spending Surges as Consumers Shift Priorities

Amid rising costs, consumers are prioritizing holiday decorations over gifts, with spending on home-related items and decorations up 22% year-over-year to \$181 per respondent in a Deloitte survey, prompting retailers to offer diverse, value-driven options.

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How are retailers responding to the changing consumer priorities regarding holiday spending, and what strategies are they employing?

This trend reflects a broader change in consumer priorities, emphasizing experiences and decorations over material gifts. Rising costs of food and energy, combined with increased expenses for children's activities, are driving this shift, as seen in the Milam family's focus on creating a festive front yard display rather than buying expensive gifts. Retailers are responding by offering both high-end and budget-friendly options.

forbes.com

🌐 65% Global Worthiness

Dec 15, 16:12

American Whiskey in 2024: Consumer Passion Drives Innovation Amidst Market Challenges

In 2024, despite economic headwinds, American whiskey consumers maintained high knowledge and passion, driving innovation and a focus on brand storytelling; craft distillers face distribution challenges, emphasizing unique products and buzz; cask finishing and brand transparency are significant tren...

American Whiskey in 2024: Consumer Passion Drives Innovation Amidst Market Challenges

In 2024, despite economic headwinds, American whiskey consumers maintained high knowledge and passion, driving innovation and a focus on brand storytelling; craft distillers face distribution challenges, emphasizing unique products and buzz; cask finishing and brand transparency are significant tren...

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How are craft distillers adapting to market challenges, and what strategies are crucial for their success?

Craft distillers face challenges in distribution and standing out. Success depends on unique, compelling products and innovative ways to maintain buzz, potentially leveraging direct-to-consumer sales to bypass complex distribution systems. Terroir's impact is nuanced; it's a storytelling tool, not a trend itself, effective when integrated authentically into a brand's narrative.

forbes.com

🌐 65% Global Worthiness

Dec 7, 16:08

Twenty Award-Winning Rye Whiskeys Under $55 Showcase Market Growth

Twenty rye whiskeys, each priced under $55 and boasting multiple gold medals from prestigious international spirit competitions such as the San Francisco World Spirits Competition, IWSC, and World Whiskies Awards, represent the rapid growth of this category within the American whiskey market.

Twenty Award-Winning Rye Whiskeys Under $55 Showcase Market Growth

Twenty rye whiskeys, each priced under $55 and boasting multiple gold medals from prestigious international spirit competitions such as the San Francisco World Spirits Competition, IWSC, and World Whiskies Awards, represent the rapid growth of this category within the American whiskey market.

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How do the flavor profiles of these award-winning rye whiskeys reflect broader trends in consumer preferences?

The consistent gold-medal wins across prestigious competitions like the San Francisco World Spirits Competition, IWSC, and World Whiskies Awards indicate a high standard of quality for these rye whiskeys. The range of flavors and profiles, from spicy to sweet, demonstrates the diversity within the category. This success reflects broader consumer trends towards craft spirits and higher-quality offerings within the affordable price range.

Showing 37 to 48 of 51 results