Tag #Content Distribution

What is the immediate impact of Max's launch on the Australian streaming market, and how will it affect existing platforms?

Max, a new streaming service from Warner Bros, launches in Australia on March 31st, adding to an already crowded market. This launch will see popular HBO shows like "The White Lotus" initially available on both Max and Foxtel's Binge, before shifting exclusively to Max a month later. This move is expected to impact Foxtel's subscriber base, but they've countered by offering free Max subscriptions to their customers.