Tag #Customer Centricity

How did Domino's Pizza successfully counter the competitive threat posed by digital food-delivery platforms?

Domino's Pizza, unlike many traditional businesses, successfully navigated the rise of digital food-delivery platforms by leveraging its existing strengths in order fulfillment and customer experience. Instead of competing directly with new entrants, they enhanced their delivery tracking system, simplified ordering, and expanded store locations to improve delivery times. This approach allowed them to maintain a competitive advantage and even thrive amidst disruption.