BFCM 2024: Record Sales Amidst Shifting Consumer Habits
Black Friday and Cyber Monday 2024 sales surged, with UK transactions up 9.5% (Barclaycard) and EMEA orders up 9.3% (Bazaarvoice), driven by a compressed shopping period and effective retailer incentives; however, data suggests a more distributed sales strategy across the weekend could be beneficial...
BFCM 2024: Record Sales Amidst Shifting Consumer Habits
Black Friday and Cyber Monday 2024 sales surged, with UK transactions up 9.5% (Barclaycard) and EMEA orders up 9.3% (Bazaarvoice), driven by a compressed shopping period and effective retailer incentives; however, data suggests a more distributed sales strategy across the weekend could be beneficial...
Progress
36% Bias Score
Amazon Cyber Monday Ad Spending Surges 23.3% Amidst Record Online Sales
Pacvue data reveals a 23.3% year-over-year increase in Amazon ad spending on Cyber Monday 2024, with CPC rising 15.8% to \$2.12, driven by intense competition for last-minute shoppers despite a longer promotional period; US consumers spent a record \$12.4 billion online.
Amazon Cyber Monday Ad Spending Surges 23.3% Amidst Record Online Sales
Pacvue data reveals a 23.3% year-over-year increase in Amazon ad spending on Cyber Monday 2024, with CPC rising 15.8% to \$2.12, driven by intense competition for last-minute shoppers despite a longer promotional period; US consumers spent a record \$12.4 billion online.
Progress
36% Bias Score
Dutch Black Friday 2024: Fewer Transactions, Higher Spending
Despite fewer transactions on Black Friday and Cyber Monday 2024 in the Netherlands compared to 2023, total spending increased by 10%, indicating a shift to a longer sales period ("Black November") due to earlier promotions and a strategy to manage logistics and consumer expectations.
Dutch Black Friday 2024: Fewer Transactions, Higher Spending
Despite fewer transactions on Black Friday and Cyber Monday 2024 in the Netherlands compared to 2023, total spending increased by 10%, indicating a shift to a longer sales period ("Black November") due to earlier promotions and a strategy to manage logistics and consumer expectations.
Progress
32% Bias Score
Cyber Monday 2024: Record $13.2 Billion in Online Sales
Cyber Monday 2024 is projected to generate a record $13.2 billion in online sales, exceeding Black Friday's $10.8 billion, driven by retailer promotions and "buy now, pay later" financing, despite economic headwinds.
Cyber Monday 2024: Record $13.2 Billion in Online Sales
Cyber Monday 2024 is projected to generate a record $13.2 billion in online sales, exceeding Black Friday's $10.8 billion, driven by retailer promotions and "buy now, pay later" financing, despite economic headwinds.
Progress
40% Bias Score
FBI and Check Point Warn of Surge in Online Scams During 2024 Holiday Season
The FBI and Check Point warn of a surge in online scams during the 2024 holiday shopping season, with scam websites up 89% and 80% of email offers fraudulent; record online spending of $241 billion and a 53.2% mobile share heighten the risk.
FBI and Check Point Warn of Surge in Online Scams During 2024 Holiday Season
The FBI and Check Point warn of a surge in online scams during the 2024 holiday shopping season, with scam websites up 89% and 80% of email offers fraudulent; record online spending of $241 billion and a 53.2% mobile share heighten the risk.
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44% Bias Score
Australia's Extended Black Friday Sales Reshape Holiday Retail
Australian Black Friday sales have expanded significantly, lasting nearly a month and impacting Christmas sales; retailers adapted strategies, offering early deals and staggered promotions to maintain sales momentum, reflecting evolving consumer expectations and desire for bargains; Cyber Monday out...
Australia's Extended Black Friday Sales Reshape Holiday Retail
Australian Black Friday sales have expanded significantly, lasting nearly a month and impacting Christmas sales; retailers adapted strategies, offering early deals and staggered promotions to maintain sales momentum, reflecting evolving consumer expectations and desire for bargains; Cyber Monday out...
Progress
8% Bias Score
Cyber Monday 2024: Record $13.3 Billion in US Spending
US consumers spent a record $13.3 billion on Cyber Monday 2024, exceeding last year's total by 7.3%, driven by early discounts, mobile shopping, and social media influencers; total holiday spending is projected to surpass $240 billion.
Cyber Monday 2024: Record $13.3 Billion in US Spending
US consumers spent a record $13.3 billion on Cyber Monday 2024, exceeding last year's total by 7.3%, driven by early discounts, mobile shopping, and social media influencers; total holiday spending is projected to surpass $240 billion.
Progress
40% Bias Score
Dark Web Markets Fuel Cyber Monday Scams with Millions of Session Cookies for Sale
Cybercriminals are selling millions of session cookies on the dark web for $400+, enabling them to bypass two-factor authentication during Cyber Monday, as revealed by NordStellar threat intelligence.
Dark Web Markets Fuel Cyber Monday Scams with Millions of Session Cookies for Sale
Cybercriminals are selling millions of session cookies on the dark web for $400+, enabling them to bypass two-factor authentication during Cyber Monday, as revealed by NordStellar threat intelligence.
Progress
48% Bias Score
Lululemon's Cyber Monday Sale: Up to 56% Off Select Items
Lululemon's Cyber Monday sale offers discounts of up to 56% on various apparel and accessories, including highly-rated leggings, hoodies, and bags, reflecting a strategic move to capitalize on peak shopping periods and attract new customers.
Lululemon's Cyber Monday Sale: Up to 56% Off Select Items
Lululemon's Cyber Monday sale offers discounts of up to 56% on various apparel and accessories, including highly-rated leggings, hoodies, and bags, reflecting a strategic move to capitalize on peak shopping periods and attract new customers.
Progress
48% Bias Score