Tag #Destination Management

How can Greece capitalize on the predicted surge in long-haul tourism demand to achieve the projected 12 billion euro revenue increase by 2040?

National Bank of Greece's analysis projects a 12 billion euro increase in tourism revenue by 2040, driven by rising demand from long-haul markets like India and China. This growth hinges on attracting non-European tourists, who spend almost twice as much as European visitors and exhibit less seasonal travel patterns. The study suggests strategic shifts are needed to manage tourism flow and upgrade infrastructure.