Showing 13 to 24 of 71 results
Small Businesses Must Diversify Marketing Strategies in the Age of AI
The rise of AI in search engines forces small businesses to diversify marketing strategies, utilizing platforms like Reddit, Quora, social media, podcasts, and email lists to increase visibility and build brand loyalty.
Small Businesses Must Diversify Marketing Strategies in the Age of AI
The rise of AI in search engines forces small businesses to diversify marketing strategies, utilizing platforms like Reddit, Quora, social media, podcasts, and email lists to increase visibility and build brand loyalty.
Progress
36% Bias Score
Seven Facebook Growth Hacks for Small Businesses
This article presents seven low-cost strategies for small businesses to boost their Facebook engagement, including inviting post reactors to follow, collaborating on giveaways, using Messenger, going live, posting less often, treating Facebook as a website, and using Lookalike Audiences.
Seven Facebook Growth Hacks for Small Businesses
This article presents seven low-cost strategies for small businesses to boost their Facebook engagement, including inviting post reactors to follow, collaborating on giveaways, using Messenger, going live, posting less often, treating Facebook as a website, and using Lookalike Audiences.
Progress
40% Bias Score
FTC's "Click-to-Cancel" Rule Overturned
A federal appeals court overturned the FTC's "click-to-cancel" rule, citing procedural failures, relieving businesses from what the NFIB considered an onerous regulatory burden, potentially leading to more complex cancellation processes.
FTC's "Click-to-Cancel" Rule Overturned
A federal appeals court overturned the FTC's "click-to-cancel" rule, citing procedural failures, relieving businesses from what the NFIB considered an onerous regulatory burden, potentially leading to more complex cancellation processes.
Progress
20% Bias Score
Future-Proofing Freelance Businesses During Slow Seasons
Freelancers and solopreneurs can use quiet periods to audit their businesses, update their online presence, create content, launch new services, update their portfolio, upskill, reconnect with leads, re-engage clients, seek PR opportunities, and network.
Future-Proofing Freelance Businesses During Slow Seasons
Freelancers and solopreneurs can use quiet periods to audit their businesses, update their online presence, create content, launch new services, update their portfolio, upskill, reconnect with leads, re-engage clients, seek PR opportunities, and network.
Progress
20% Bias Score
Zero-Click Content: Reshaping Social Media Strategies
The increasing popularity of zero-click content on social media, driven by shorter user attention spans, necessitates businesses to adapt their strategies by prioritizing engaging, easily digestible content within the platform, including short videos, carousels, and repurposed blog posts, while stil...
Zero-Click Content: Reshaping Social Media Strategies
The increasing popularity of zero-click content on social media, driven by shorter user attention spans, necessitates businesses to adapt their strategies by prioritizing engaging, easily digestible content within the platform, including short videos, carousels, and repurposed blog posts, while stil...
Progress
44% Bias Score
AI Search Replaces Google: The Rise of LMO
The rise of AI search tools like ChatGPT is replacing traditional search engines for both students and professionals, shifting the focus from Search Engine Optimization (SEO) to Language Model Optimization (LMO) to provide more relevant content.
AI Search Replaces Google: The Rise of LMO
The rise of AI search tools like ChatGPT is replacing traditional search engines for both students and professionals, shifting the focus from Search Engine Optimization (SEO) to Language Model Optimization (LMO) to provide more relevant content.
Progress
48% Bias Score
Generative AI Reshapes Consumer Purchasing: Retailers Must Adapt to GEO and Agentic AI
Accenture's survey shows that 50% of consumers across 14 countries used generative AI for purchase decisions, making it the fastest-growing source of buying advice; retailers must adapt to Generative Engine Optimization (GEO) and address the rise of agentic AI personal shoppers.
Generative AI Reshapes Consumer Purchasing: Retailers Must Adapt to GEO and Agentic AI
Accenture's survey shows that 50% of consumers across 14 countries used generative AI for purchase decisions, making it the fastest-growing source of buying advice; retailers must adapt to Generative Engine Optimization (GEO) and address the rise of agentic AI personal shoppers.
Progress
40% Bias Score
Digital Marketing Talent: The Unspoken Key to Startup Success
This article highlights the critical role of skilled digital marketers in startup success, advocating for a marketing-driven approach to recruitment and retention, emphasizing targeted outreach, personalized messaging, and a focus on building a strong team culture.
Digital Marketing Talent: The Unspoken Key to Startup Success
This article highlights the critical role of skilled digital marketers in startup success, advocating for a marketing-driven approach to recruitment and retention, emphasizing targeted outreach, personalized messaging, and a focus on building a strong team culture.
Progress
40% Bias Score
Instagram Indexing Boosts Business Visibility on Google Search
Starting July 10, 2024, Google will index public Instagram posts, allowing businesses to use Instagram as an SEO tool to increase their visibility on search engine results pages (SERPs) and reach potential customers who may not use traditional search engines.
Instagram Indexing Boosts Business Visibility on Google Search
Starting July 10, 2024, Google will index public Instagram posts, allowing businesses to use Instagram as an SEO tool to increase their visibility on search engine results pages (SERPs) and reach potential customers who may not use traditional search engines.
Progress
48% Bias Score
L'Oréal and Nvidia Partner to Integrate Generative AI in Beauty
L'Oréal partnered with Nvidia in June 2024 to integrate generative AI across its business, focusing on enhancing 3D product visualizations, creating personalized marketing campaigns, and developing AI-powered tools like Beauty Genius, a personalized beauty assistant.
L'Oréal and Nvidia Partner to Integrate Generative AI in Beauty
L'Oréal partnered with Nvidia in June 2024 to integrate generative AI across its business, focusing on enhancing 3D product visualizations, creating personalized marketing campaigns, and developing AI-powered tools like Beauty Genius, a personalized beauty assistant.
Progress
24% Bias Score
Viko Acquires Socialmood, Expanding Creative Capabilities in Spanish Digital Market
Viko, a Spanish digital business factory, acquired Socialmood, a Madrid-based creative agency specializing in brand strategy and integrated campaigns, for an undisclosed sum; this is Viko's third acquisition in three years, furthering its growth strategy and expanding its creative capabilities.
Viko Acquires Socialmood, Expanding Creative Capabilities in Spanish Digital Market
Viko, a Spanish digital business factory, acquired Socialmood, a Madrid-based creative agency specializing in brand strategy and integrated campaigns, for an undisclosed sum; this is Viko's third acquisition in three years, furthering its growth strategy and expanding its creative capabilities.
Progress
24% Bias Score
Cannes Lions 2024: Creator Marketing Takes Center Stage
The 2024 Cannes Lions festival demonstrates the rising importance of creator marketing, with increased creator presence driven by shifting consumer behavior and the need for effective audience engagement; this is highlighted through various events and collaborations between brands and creators.
Cannes Lions 2024: Creator Marketing Takes Center Stage
The 2024 Cannes Lions festival demonstrates the rising importance of creator marketing, with increased creator presence driven by shifting consumer behavior and the need for effective audience engagement; this is highlighted through various events and collaborations between brands and creators.
Progress
52% Bias Score
Showing 13 to 24 of 71 results