Tag #European Tourism

What immediate actions is the EU taking to address the challenges of overtourism and ensure the long-term sustainability of the European tourism sector?

The European Union's tourism strategy for 2026 prioritizes sustainable financing, digital transformation of SMEs, and infrastructure investment to manage overtourism and ensure competitiveness. A record 7.4 billion people traveled globally in 2024, with 83% of surveyed Chinese tourists expressing interest in Europe, highlighting both opportunity and the risk of overtourism in key destinations.