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Adult Gamers Boost Toy Market Resilience at Nuremberg Fair
The Nuremberg Toy Fair showcases key trends: adult gamers ('Kidults') driving €4.5 billion in European sales (30% of the market in 2023), manga-themed toys gaining traction, and a focus on health-conscious play; Germany's toy market saw a stable -2% decline in 2023.
Adult Gamers Boost Toy Market Resilience at Nuremberg Fair
The Nuremberg Toy Fair showcases key trends: adult gamers ('Kidults') driving €4.5 billion in European sales (30% of the market in 2023), manga-themed toys gaining traction, and a focus on health-conscious play; Germany's toy market saw a stable -2% decline in 2023.
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36% Bias Score
Reduced Inequality