Tag #Formula E

What is the primary goal of Formula E's influencer racing event, and what are its immediate implications for the sport's visibility?

Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, to promote the sport. These influencers, with a combined 300 million social media followers, will race in Miami on March 5-6 after six weeks of training. This initiative aims to increase Formula E's visibility and attract younger audiences.