Tag #Hybrid Shopping

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BFCM 2024: Record Sales Amidst Shifting Consumer Habits

Black Friday and Cyber Monday 2024 sales surged, with UK transactions up 9.5% (Barclaycard) and EMEA orders up 9.3% (Bazaarvoice), driven by a compressed shopping period and effective retailer incentives; however, data suggests a more distributed sales strategy across the weekend could be beneficial...

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