Tag #Immersive Entertainment

What is the primary impact of Three-Body Universe's three-phase expansion plan on China's entertainment industry?

Three-Body Universe, the operator of China's popular sci-fi franchise "The Three-Body Problem," announced a three-phase expansion plan at the 2025 China Science Fiction Convention. The plan includes licensing, self-produced content, and a hybrid approach focusing on immersive experiences to boost fan engagement. This strategy leverages the explosive growth of China's immersive entertainment market, which reached a market size of about $13 billion in 2023.