Showing 13 to 24 of 50 results
Spanish Social Media Study 2025: Shifting User Preferences and Advertising Investment
The IAB Spain's 'Social Media Study 2025' reveals that 44% of Spanish social media users base their purchase decisions on content viewed on these platforms, with Gen Z showing the highest engagement. Instagram surpasses Facebook in advertising investment, while user preferences shift away from Faceb...
Spanish Social Media Study 2025: Shifting User Preferences and Advertising Investment
The IAB Spain's 'Social Media Study 2025' reveals that 44% of Spanish social media users base their purchase decisions on content viewed on these platforms, with Gen Z showing the highest engagement. Instagram surpasses Facebook in advertising investment, while user preferences shift away from Faceb...
Progress
36% Bias Score
Harmful Skincare Products Marketed to Tweens on Social Media
A CBS News investigation reveals that many popular skincare products marketed through social media influencers contain ingredients that are potentially harmful to young skin, highlighting inadequate advertising disclosure and kid-friendly branding, leading to concerns about child safety and marketin...
Harmful Skincare Products Marketed to Tweens on Social Media
A CBS News investigation reveals that many popular skincare products marketed through social media influencers contain ingredients that are potentially harmful to young skin, highlighting inadequate advertising disclosure and kid-friendly branding, leading to concerns about child safety and marketin...
Progress
64% Bias Score
Shein Influencer Campaign Sparks Backlash Amidst Anti-Fast-Fashion Debate
French influencer Magali Berdah's Shein-sponsored campaign defending the fast-fashion brand against an upcoming anti-fast-fashion bill sparked outrage due to biased interviews, environmental concerns downplaying, and Berdah's controversial past. Shein's 2024 CO2 emissions totaled 16.7 million tons.
Shein Influencer Campaign Sparks Backlash Amidst Anti-Fast-Fashion Debate
French influencer Magali Berdah's Shein-sponsored campaign defending the fast-fashion brand against an upcoming anti-fast-fashion bill sparked outrage due to biased interviews, environmental concerns downplaying, and Berdah's controversial past. Shein's 2024 CO2 emissions totaled 16.7 million tons.
Progress
56% Bias Score
Creator Economy Shifts from Virality to Sustainable Business Models
Digital creators are increasingly focusing on building sustainable businesses instead of solely chasing viral fame, adopting strategies like email list building, paid content, and independent platforms to secure income streams.
Creator Economy Shifts from Virality to Sustainable Business Models
Digital creators are increasingly focusing on building sustainable businesses instead of solely chasing viral fame, adopting strategies like email list building, paid content, and independent platforms to secure income streams.
Progress
24% Bias Score
Australian Labor Party's Podcast-Focused Election Strategy
The Australian Labor party employed a new media strategy for the 2025 election, including studying UK Labour and US Democrats' podcast usage, hiring Diamantina Media for advice, and collaborating with social media influencers, resulting in Prime Minister Albanese's 12 podcast appearances this year.
Australian Labor Party's Podcast-Focused Election Strategy
The Australian Labor party employed a new media strategy for the 2025 election, including studying UK Labour and US Democrats' podcast usage, hiring Diamantina Media for advice, and collaborating with social media influencers, resulting in Prime Minister Albanese's 12 podcast appearances this year.
Progress
52% Bias Score
Creator Communities Drive Marketing and Publishing Innovation
The Spotter Showcase highlighted the power of creator communities in marketing and publishing; Hiya Health's $205 million acquisition and Bindery's community-driven publishing model illustrate how strong community engagement leads to product innovation, brand protection, and increased sales.
Creator Communities Drive Marketing and Publishing Innovation
The Spotter Showcase highlighted the power of creator communities in marketing and publishing; Hiya Health's $205 million acquisition and Bindery's community-driven publishing model illustrate how strong community engagement leads to product innovation, brand protection, and increased sales.
Progress
44% Bias Score
AI Revolutionizes Creator Marketing: From Guesswork to Strategic Growth
AI is transforming creator marketing by improving talent identification, campaign measurement, and overall efficiency, driven by increased investment and the need for better infrastructure to manage creator relationships and campaigns, according to a recent industry event.
AI Revolutionizes Creator Marketing: From Guesswork to Strategic Growth
AI is transforming creator marketing by improving talent identification, campaign measurement, and overall efficiency, driven by increased investment and the need for better infrastructure to manage creator relationships and campaigns, according to a recent industry event.
Progress
48% Bias Score
Untapped Potential: Engaging the 55+ Consumer Market
The 55+ demographic in North America is a large and growing consumer market controlling over half of US consumer spending; however, companies often fail to engage them effectively due to reliance on outdated stereotypes and ineffective marketing strategies, creating a significant opportunity for bus...
Untapped Potential: Engaging the 55+ Consumer Market
The 55+ demographic in North America is a large and growing consumer market controlling over half of US consumer spending; however, companies often fail to engage them effectively due to reliance on outdated stereotypes and ineffective marketing strategies, creating a significant opportunity for bus...
Progress
24% Bias Score
Forbes 30 Under 30 Asia: Social Media Drives Environmental Action and Marketing Innovation
The 2025 Forbes 30 Under 30 Asia: Social Media, Marketing & Advertising list features young environmental activists using social media to raise awareness and mobilize volunteers, alongside innovative marketing firms employing micro-influencers and meme marketing.
Forbes 30 Under 30 Asia: Social Media Drives Environmental Action and Marketing Innovation
The 2025 Forbes 30 Under 30 Asia: Social Media, Marketing & Advertising list features young environmental activists using social media to raise awareness and mobilize volunteers, alongside innovative marketing firms employing micro-influencers and meme marketing.
Progress
32% Bias Score
OMR 2025: AI Focus, Star-Studded Lineup, and Continued Growth
The OMR Festival, a major European digital marketing event in Hamburg, expects 67,000 attendees from May 6-7, 2025, featuring prominent speakers like Dirk Nowitzki and Ryan Reynolds, with AI as a central theme.
OMR 2025: AI Focus, Star-Studded Lineup, and Continued Growth
The OMR Festival, a major European digital marketing event in Hamburg, expects 67,000 attendees from May 6-7, 2025, featuring prominent speakers like Dirk Nowitzki and Ryan Reynolds, with AI as a central theme.
Progress
44% Bias Score
Business Leaders Become Their Own Press in 2025
In 2025, business leaders are increasingly creating their own media channels—newsletters, podcasts, and video series—to build trust and directly engage audiences, driven by declining faith in traditional media and institutions and a preference for authentic founder voices.
Business Leaders Become Their Own Press in 2025
In 2025, business leaders are increasingly creating their own media channels—newsletters, podcasts, and video series—to build trust and directly engage audiences, driven by declining faith in traditional media and institutions and a preference for authentic founder voices.
Progress
44% Bias Score
Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
Progress
52% Bias Score
Showing 13 to 24 of 50 results