Tag #Influencer Marketing

Showing 25 to 36 of 50 results

kathimerini.gr
🌐 85% Global Worthiness
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TikTok Shop's US Future Uncertain Amidst Potential Ban

TikTok Shop, launched in 2023, has attracted 47 million US buyers spending $32 million daily, but faces a potential ban due to a Congressional mandate requiring owner ByteDance to sell its US operations by April 5th, 2024, due to national security concerns.

Progress

52% Bias Score

Decent Work and Economic Growth
euronews.com
🌐 85% Global Worthiness
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Influencer Medical Test Promotion: Misleading and Risky

A study of over 900 Instagram and TikTok posts by influencers promoting medical tests found that over 80% used a promotional tone and lacked scientific evidence, leading to concerns about overdiagnosis and unsustainable healthcare costs, with 68% having undisclosed financial interests.

Progress

48% Bias Score

Good Health and Well-being
lefigaro.fr
🌐 75% Global Worthiness
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Follow Agency Launches Micro-Influencer Incubator

Follow agency launched "Spotted By Follow," a micro-influencer incubator (20k-200k followers) offering brands authentic engagement at lower costs compared to macro-influencers; the program, already with seven creators, aims for ten by May 2024.

Progress

48% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 75% Global Worthiness
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The Death of Traditional Marketing and the Rise of Online Influence

Traditional marketing is failing; modern consumers rely heavily on online reviews, social media, and influencer recommendations before purchasing, making online engagement and community building crucial for business success.

Progress

44% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
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Five Income Streams for Content Creators to Build a Sustainable Business

A content creator with a six-figure income from coaching and content since 2019 details five income streams: brand deals, affiliate marketing, social media platforms, writing blogs, and developing their own products, emphasizing diversification for financial stability.

Progress

40% Bias Score

Decent Work and Economic Growth
cnbc.com
🌐 85% Global Worthiness
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TikTok Ban Threatens Gen Z's Access to Financial Advice

A potential TikTok ban in the US could significantly impact the financial literacy of Gen Z, who heavily rely on its #FinTok community for budgeting, investing, and credit advice, despite the risk of misleading information; 65% of respondents reported increased financial security from using the plat...

Progress

48% Bias Score

Quality Education
forbes.com
🌐 75% Global Worthiness
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ChatGPT: An AI Tool for Content Creators

OpenAI's ChatGPT, launched in 2022, is an AI tool helping content creators generate text, code, and answers, offering both free and paid versions; however, it cannot replace human creativity.

Progress

40% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
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Influencer Social Responsibility (ISR) Launches to Drive Social Impact

Alex Bushman launched Influencer Social Responsibility (ISR), a philanthropic initiative connecting influencers, brands, and nonprofits for social impact, addressing a growing desire for purposeful platform use and reshaping the social media landscape.

Progress

32% Bias Score

Reduced Inequality
lemonde.fr
🌐 75% Global Worthiness
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France Certifies 2,000+ Influencers to Regulate Online Financial Advertising

The French advertising regulator, ARPP, has certified over 2,000 influencers since 2021, including 50 in finance, after a 3-hour training addressing transparency in online advertising, aiming to combat fraudulent offers.

Progress

40% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
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Overcoming YouTube Hesitation: Seven ChatGPT Prompts for Success

YouTube's massive viewership (2.7 billion monthly, 70 billion daily Shorts) presents a significant opportunity for creators, but many hesitate due to self-doubt or waiting for perfect conditions; this article provides seven ChatGPT prompts to overcome these challenges and build a successful channel.

Progress

44% Bias Score

Quality Education
forbes.com
🌐 75% Global Worthiness
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Budget-Friendly Advertising Strategies for Startups in 2025

Startups can utilize cost-effective advertising strategies in 2025, including social media marketing, self-service platforms (like AudioGO), influencer collaborations, SEO/GEO optimization, and content marketing, to build brand awareness and drive growth without breaking the bank.

Progress

32% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 75% Global Worthiness
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Harvard Case Study Highlights Creator Economy Success

Melissa Wood-Tepperberg's entrepreneurial journey, now a Harvard Business School case study, showcases how authenticity, community ownership, and diversified income streams built a $250 billion creator economy business.

Progress

28% Bias Score

Decent Work and Economic Growth

Showing 25 to 36 of 50 results