Tag #International Brands

How are international brands responding to the increased consumer demand stimulated by the policy?

The policy's success stems from its focus on large-scale equipment renewal and consumer product trade-ins, stimulating demand for high-end and energy-efficient products. This is evidenced by Suning's over 150 percent year-on-year growth in home appliance trade-ins since the policy's launch in 2024 and the significant sales increases reported by multiple international brands. This demonstrates a clear link between government incentives and increased consumer spending.