Tag #International Distribution

What factors contributed to the unprecedented success of "Nezha 2" in China, surpassing even films with government-mandated viewership?

Nezha 2", a Chinese animated film, attracted 200 million viewers in two weeks, making it the most successful Chinese and non-English film ever. Released on January 29th, the first day of Chinese New Year, its success is partly due to the timing, coinciding with the nation's longest holiday when families often attend movies together.