Tag #Karol G

How did the rise of music streaming impact Karol G's career trajectory and the broader landscape of Latin music?

Karol G's success is attributed to the democratizing effect of music streaming, which bypassed traditional radio limitations and expanded Latin music's global reach. Her rise coincides with Latin music's explosive growth in the US, reaching $1.4 billion in revenue in 2023, driven largely by streaming. Her 2023 album, "Mañana Será Bonito," was the fourth most streamed globally on Spotify, further illustrating her broad appeal.