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Adult Toy Collecting Surges, Driven by Social Media and Mental Health Benefits
Adult purchases of collectible toys such as Jellycat and Lego are on the rise, with one in five toys now bought by adults, according to Circana, driven by positive mental health benefits, fandom, and social media trends, boosting sales despite a slight overall decline in toy sales in 2024.
Adult Toy Collecting Surges, Driven by Social Media and Mental Health Benefits
Adult purchases of collectible toys such as Jellycat and Lego are on the rise, with one in five toys now bought by adults, according to Circana, driven by positive mental health benefits, fandom, and social media trends, boosting sales despite a slight overall decline in toy sales in 2024.
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