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LA28 Olympics Sells Venue Naming Rights for First Time
The LA28 Olympics will sell venue naming rights for the first time, with Honda Center (volleyball) and the temporary Comcast Squash Center at Universal Studios being the initial partners; this generates revenue and introduces a new commercial model for the Olympics.
LA28 Olympics Sells Venue Naming Rights for First Time
The LA28 Olympics will sell venue naming rights for the first time, with Honda Center (volleyball) and the temporary Comcast Squash Center at Universal Studios being the initial partners; this generates revenue and introduces a new commercial model for the Olympics.
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