Showing 1 to 9 of 9 results
Loyalty Programs: Shifting from Points to Personalized Experiences
In a changing market, successful loyalty programs prioritize personalized experiences over points, leveraging zero-party data and AI to anticipate customer needs and build trust, exemplified by brands like e.l.f. Beauty and My Purina.
Loyalty Programs: Shifting from Points to Personalized Experiences
In a changing market, successful loyalty programs prioritize personalized experiences over points, leveraging zero-party data and AI to anticipate customer needs and build trust, exemplified by brands like e.l.f. Beauty and My Purina.
Progress
16% Bias Score
John Lewis Reduces Partnership Credit Card Rewards for External Spending
Starting August 1st, John Lewis Partnership credit cardholders will earn fewer points on non-John Lewis/Waitrose purchases (one point per £10 instead of £4), though in-store rewards remain unchanged; this follows a similar reduction in 2020 and aligns with competitor practices.
John Lewis Reduces Partnership Credit Card Rewards for External Spending
Starting August 1st, John Lewis Partnership credit cardholders will earn fewer points on non-John Lewis/Waitrose purchases (one point per £10 instead of £4), though in-store rewards remain unchanged; this follows a similar reduction in 2020 and aligns with competitor practices.
Progress
44% Bias Score
Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing
Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.
Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing
Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.
Progress
16% Bias Score
Loblaw's Q4 Profits Dip Despite Loyalty Program Surge and Discount Store Expansion
Loblaw Cos. Inc. reported lower fourth-quarter 2024 profits ($462 million, $1.52 per share) due to a one-time loyalty program charge, despite increased program participation and adjusted earnings growth to $669 million ($2.20 per share); the company plans to open 50 discount grocery stores in 2025, ...
Loblaw's Q4 Profits Dip Despite Loyalty Program Surge and Discount Store Expansion
Loblaw Cos. Inc. reported lower fourth-quarter 2024 profits ($462 million, $1.52 per share) due to a one-time loyalty program charge, despite increased program participation and adjusted earnings growth to $669 million ($2.20 per share); the company plans to open 50 discount grocery stores in 2025, ...
Progress
36% Bias Score
BFCM 2024: Record Sales Amidst Shifting Consumer Habits
Black Friday and Cyber Monday 2024 sales surged, with UK transactions up 9.5% (Barclaycard) and EMEA orders up 9.3% (Bazaarvoice), driven by a compressed shopping period and effective retailer incentives; however, data suggests a more distributed sales strategy across the weekend could be beneficial...
BFCM 2024: Record Sales Amidst Shifting Consumer Habits
Black Friday and Cyber Monday 2024 sales surged, with UK transactions up 9.5% (Barclaycard) and EMEA orders up 9.3% (Bazaarvoice), driven by a compressed shopping period and effective retailer incentives; however, data suggests a more distributed sales strategy across the weekend could be beneficial...
Progress
36% Bias Score
Australia's Credit Card Surcharge Ban to Reduce Airline Loyalty Points
Australia's Reserve Bank proposes a ban on credit card surcharges from July 2026, potentially saving consumers $1.2 billion annually but forcing banks to likely reduce credit card rewards programs due to a decrease in interchange fees, impacting airline loyalty point earners.
Australia's Credit Card Surcharge Ban to Reduce Airline Loyalty Points
Australia's Reserve Bank proposes a ban on credit card surcharges from July 2026, potentially saving consumers $1.2 billion annually but forcing banks to likely reduce credit card rewards programs due to a decrease in interchange fees, impacting airline loyalty point earners.
Progress
40% Bias Score
Travel Loyalty Shifts to Perks and Experiences, Credit Card Companies Emerge as Key Players
Consumer loyalty in the travel industry is shifting from brands to perks and experiences, with credit card companies like Chase emerging as major players due to their flexible reward systems and control over the travel journey, leaving traditional brands to adapt or risk being disintermediated.
Travel Loyalty Shifts to Perks and Experiences, Credit Card Companies Emerge as Key Players
Consumer loyalty in the travel industry is shifting from brands to perks and experiences, with credit card companies like Chase emerging as major players due to their flexible reward systems and control over the travel journey, leaving traditional brands to adapt or risk being disintermediated.
Progress
40% Bias Score
Experiential Rewards and the Evolving Credit Card Landscape
Nick Ewen, Senior Editorial Director at The Points Guy, discusses credit card trends, noting the rise of experiential rewards (like exclusive concert access) as key differentiators, and the shift away from airline-specific rewards programs due to reduced upgrade availability.
Experiential Rewards and the Evolving Credit Card Landscape
Nick Ewen, Senior Editorial Director at The Points Guy, discusses credit card trends, noting the rise of experiential rewards (like exclusive concert access) as key differentiators, and the shift away from airline-specific rewards programs due to reduced upgrade availability.
Progress
8% Bias Score
Loyalty Programs: Revenue Engines and Future Trends
A recent study shows 46% of U.S. consumers are willing to pay more for businesses with strong loyalty programs, while 39% prioritize earning points even when it's more expensive; this highlights the significant revenue-generating potential of well-designed loyalty programs, particularly in the trave...
Loyalty Programs: Revenue Engines and Future Trends
A recent study shows 46% of U.S. consumers are willing to pay more for businesses with strong loyalty programs, while 39% prioritize earning points even when it's more expensive; this highlights the significant revenue-generating potential of well-designed loyalty programs, particularly in the trave...
Progress
40% Bias Score
Showing 1 to 9 of 9 results