Super Bowl LIX Commercials Sell Out at Record Prices
Super Bowl LIX commercials, costing \$7-8 million for a 30-second spot, sold out in August; State Farm canceled its ad due to the Los Angeles wildfires; the game airs February 9th on Fox.
Super Bowl LIX Commercials Sell Out at Record Prices
Super Bowl LIX commercials, costing \$7-8 million for a 30-second spot, sold out in August; State Farm canceled its ad due to the Los Angeles wildfires; the game airs February 9th on Fox.
Progress
36% Bias Score
Winning Customers by Understanding Needs and Creating Urgency
This framework helps businesses understand and meet customer needs by defining their ideal customer profile, uncovering pain points, identifying unique selling propositions, and creating ethical urgency to drive sales.
Winning Customers by Understanding Needs and Creating Urgency
This framework helps businesses understand and meet customer needs by defining their ideal customer profile, uncovering pain points, identifying unique selling propositions, and creating ethical urgency to drive sales.
Progress
12% Bias Score
Gen Z Demands Data-Driven ESG Accountability
Gen Z investors are demanding transparency and accountability from companies regarding their ESG initiatives; a KPMG survey indicates 75% of sustainability sector companies are unprepared for ESG data assurance, while McKinsey research shows Gen Z is de-emphasizing sustainability in purchasing decis...
Gen Z Demands Data-Driven ESG Accountability
Gen Z investors are demanding transparency and accountability from companies regarding their ESG initiatives; a KPMG survey indicates 75% of sustainability sector companies are unprepared for ESG data assurance, while McKinsey research shows Gen Z is de-emphasizing sustainability in purchasing decis...
Progress
52% Bias Score
GTM Strategy Optimization: Overcoming Cross-Functional Alignment Challenges and Leveraging Data for Growth
According to a Gartner report, less than 30% of organizations effectively align their sales and marketing teams, hindering the execution of their go-to-market (GTM) strategies. HUMAN Security's CMO, May Mitchell, and communications director, Masha Kyrlova, highlight the importance of cross-functiona...
GTM Strategy Optimization: Overcoming Cross-Functional Alignment Challenges and Leveraging Data for Growth
According to a Gartner report, less than 30% of organizations effectively align their sales and marketing teams, hindering the execution of their go-to-market (GTM) strategies. HUMAN Security's CMO, May Mitchell, and communications director, Masha Kyrlova, highlight the importance of cross-functiona...
Progress
44% Bias Score
AI in Image Marketing: Benefits, Risks, and Best Practices
Getty Images' CPO Grant Farhall discusses the impact of AI on image creation, emphasizing the need for 'commercially safe' AI tools that use legally-cleared data and provide legal indemnification to protect brands from copyright infringement, while advocating for transparency to maintain consumer tr...
AI in Image Marketing: Benefits, Risks, and Best Practices
Getty Images' CPO Grant Farhall discusses the impact of AI on image creation, emphasizing the need for 'commercially safe' AI tools that use legally-cleared data and provide legal indemnification to protect brands from copyright infringement, while advocating for transparency to maintain consumer tr...
Progress
36% Bias Score
Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies
With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.
Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies
With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.
Progress
12% Bias Score
AI Agents Transform B2B Sales and Marketing
B2B organizations are rapidly adopting AI-powered assistants to automate tasks, personalize customer interactions, and improve sales and marketing efficiency; 83% of automation decision-makers plan to increase AI agent investment in the next year, according to Forrester's 2024 Automation Survey.
AI Agents Transform B2B Sales and Marketing
B2B organizations are rapidly adopting AI-powered assistants to automate tasks, personalize customer interactions, and improve sales and marketing efficiency; 83% of automation decision-makers plan to increase AI agent investment in the next year, according to Forrester's 2024 Automation Survey.
Progress
40% Bias Score
Using ChatGPT to Create High-Impact Content
This article details how to utilize ChatGPT for creating engaging, high-quality content by focusing on audience understanding, clear messaging, compelling calls-to-action, and continuous improvement.
Using ChatGPT to Create High-Impact Content
This article details how to utilize ChatGPT for creating engaging, high-quality content by focusing on audience understanding, clear messaging, compelling calls-to-action, and continuous improvement.
Progress
8% Bias Score
StoryBrand Framework Revolutionizes Financial Planning Marketing
Donald Miller's StoryBrand framework, detailed in his new book Building a StoryBrand 2.0, challenges businesses to shift their marketing focus from self-promotion to client-centric storytelling, emphasizing collaboration and client-driven action, with the StoryBrand.Ai tool assisting in implementing...
StoryBrand Framework Revolutionizes Financial Planning Marketing
Donald Miller's StoryBrand framework, detailed in his new book Building a StoryBrand 2.0, challenges businesses to shift their marketing focus from self-promotion to client-centric storytelling, emphasizing collaboration and client-driven action, with the StoryBrand.Ai tool assisting in implementing...
Progress
44% Bias Score
Accessibility Challenges and Solutions for Multinational Marketers in 2025
In 2025, multinational marketers face challenges ensuring digital accessibility for disabled customers, including navigating varying regional laws, leveraging AI for content creation, maintaining accessibility across platforms, and addressing data scarcity and underrepresentation within agencies; ho...
Accessibility Challenges and Solutions for Multinational Marketers in 2025
In 2025, multinational marketers face challenges ensuring digital accessibility for disabled customers, including navigating varying regional laws, leveraging AI for content creation, maintaining accessibility across platforms, and addressing data scarcity and underrepresentation within agencies; ho...
Progress
20% Bias Score
AI Assistant Offers Free Wine Marketing Advice
VitaBella, a French wine marketing agency, launched a free AI-powered virtual assistant to help wineries improve their communication and marketing strategies in a challenging market; the tool, trained on 20 years of experience, offers tailored advice on various aspects of marketing and communication...
AI Assistant Offers Free Wine Marketing Advice
VitaBella, a French wine marketing agency, launched a free AI-powered virtual assistant to help wineries improve their communication and marketing strategies in a challenging market; the tool, trained on 20 years of experience, offers tailored advice on various aspects of marketing and communication...
Progress
44% Bias Score
Ten Books to Master Content Creation in 2025
Ten books are recommended for content creators seeking to master storytelling and human connection in 2025, emphasizing timeless principles amid the rapid evolution of AI-powered content creation tools.
Ten Books to Master Content Creation in 2025
Ten books are recommended for content creators seeking to master storytelling and human connection in 2025, emphasizing timeless principles amid the rapid evolution of AI-powered content creation tools.
Progress
32% Bias Score