Tag #Marketing Strategies

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forbes.com
🌐 85% Global Worthiness
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Strategies for Building High-Performing Affiliate Programs

Forbes Business Development Council members share 14 strategies for creating successful affiliate programs, focusing on long-term value, partner support, and aligned goals.

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16% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 75% Global Worthiness
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Client Retention: Six Strategies for Lasting Success

This article advocates for prioritizing client retention over new customer acquisition, emphasizing the greater value of loyal clients and outlining six strategies to improve retention by understanding client motivations, providing exceptional service, building a client community, and using data-dri...

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52% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 85% Global Worthiness
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Untapped Potential: Engaging the 55+ Consumer Market

The 55+ demographic in North America is a large and growing consumer market controlling over half of US consumer spending; however, companies often fail to engage them effectively due to reliance on outdated stereotypes and ineffective marketing strategies, creating a significant opportunity for bus...

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24% Bias Score

Reduced Inequality
us.cnn.com
🌐 75% Global Worthiness
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Michelob Ultra Overtakes Bud Light as Top Draft Beer

Michelob Ultra surpassed Bud Light as the top-selling draft beer in US bars in November 2023, ending Bud Light's decades-long reign, due to a combination of a Bud Light boycott, shifting consumer preferences, and a successful marketing campaign by Michelob Ultra.

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48% Bias Score

Responsible Consumption and Production

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