Showing 13 to 24 of 104 results
Loyalty Programs: Shifting from Points to Personalized Experiences
In a changing market, successful loyalty programs prioritize personalized experiences over points, leveraging zero-party data and AI to anticipate customer needs and build trust, exemplified by brands like e.l.f. Beauty and My Purina.
Loyalty Programs: Shifting from Points to Personalized Experiences
In a changing market, successful loyalty programs prioritize personalized experiences over points, leveraging zero-party data and AI to anticipate customer needs and build trust, exemplified by brands like e.l.f. Beauty and My Purina.
Progress
16% Bias Score
Taylor Swift and Travis Kelce's Engagement: Immediate Sellouts and Massive Social Media Buzz
Taylor Swift and Travis Kelce announced their engagement on Tuesday, resulting in immediate sellouts of Swift's outfit and generating massive social media engagement from brands and public figures, coinciding with her upcoming album release.
Taylor Swift and Travis Kelce's Engagement: Immediate Sellouts and Massive Social Media Buzz
Taylor Swift and Travis Kelce announced their engagement on Tuesday, resulting in immediate sellouts of Swift's outfit and generating massive social media engagement from brands and public figures, coinciding with her upcoming album release.
Progress
36% Bias Score
German Sparkassen Bank Launches Fortnite-Style Game to Promote Savings
German Sparkassen banks launched a Fortnite-style horror game called "Schwein gehabt" to promote savings among young people aged 16 and up, reflecting a broader trend of traditional banks adapting to reach younger demographics using digital platforms.
German Sparkassen Bank Launches Fortnite-Style Game to Promote Savings
German Sparkassen banks launched a Fortnite-style horror game called "Schwein gehabt" to promote savings among young people aged 16 and up, reflecting a broader trend of traditional banks adapting to reach younger demographics using digital platforms.
Progress
44% Bias Score
Invisible Sales Funnels: A Customer-Centric Approach to Organic Growth
Invisible sales funnels organically attract clients through valuable content and personalized experiences, fostering natural conversions and long-term customer loyalty by prioritizing trust and value over aggressive sales tactics.
Invisible Sales Funnels: A Customer-Centric Approach to Organic Growth
Invisible sales funnels organically attract clients through valuable content and personalized experiences, fostering natural conversions and long-term customer loyalty by prioritizing trust and value over aggressive sales tactics.
Progress
44% Bias Score
Dietary Supplement Risks: Misleading Marketing and Health Concerns
Dietary supplements, a \$100 billion global market, are often misleadingly marketed, posing health risks due to overconsumption and unsubstantiated claims; this necessitates improved regulation and consumer awareness.
Dietary Supplement Risks: Misleading Marketing and Health Concerns
Dietary supplements, a \$100 billion global market, are often misleadingly marketed, posing health risks due to overconsumption and unsubstantiated claims; this necessitates improved regulation and consumer awareness.
Progress
40% Bias Score
e.l.f. Beauty's Gen Z Marketing Success
e.l.f. Beauty, led by CEO Tarang Amin, uses social media, employee insights, and values-driven marketing to connect with Gen Z, resulting in significant brand loyalty and market leadership among teen females.
e.l.f. Beauty's Gen Z Marketing Success
e.l.f. Beauty, led by CEO Tarang Amin, uses social media, employee insights, and values-driven marketing to connect with Gen Z, resulting in significant brand loyalty and market leadership among teen females.
Progress
28% Bias Score
Nostalgia Marketing: A Gen Z Phenomenon
Driven by economic uncertainty and a perceived bleak future, Gen Z's nostalgic yearning for the past fuels a resurgence of 90s and early 2000s brands and products, creating lucrative opportunities for marketers but also posing risks of hindering future progress.
Nostalgia Marketing: A Gen Z Phenomenon
Driven by economic uncertainty and a perceived bleak future, Gen Z's nostalgic yearning for the past fuels a resurgence of 90s and early 2000s brands and products, creating lucrative opportunities for marketers but also posing risks of hindering future progress.
Progress
16% Bias Score
Taylor Swift's New Album Sparks Global Marketing Frenzy
Taylor Swift announced her ninth album, "The Life of a Showgirl," launching October 3rd, triggering a massive global marketing campaign with numerous companies aligning their brands with her release using the album's orange and green color scheme.
Taylor Swift's New Album Sparks Global Marketing Frenzy
Taylor Swift announced her ninth album, "The Life of a Showgirl," launching October 3rd, triggering a massive global marketing campaign with numerous companies aligning their brands with her release using the album's orange and green color scheme.
Progress
48% Bias Score
Tokyo Banana: A Manufactured Souvenir's Rise to Japan's Top Food Gift
Tokyo Banana, a banana-flavored cake manufactured by Grapestone, is Japan's most popular food souvenir, selling hundreds of thousands of packages annually in Tokyo and intentionally marketed towards tourists, showcasing a successful branding strategy.
Tokyo Banana: A Manufactured Souvenir's Rise to Japan's Top Food Gift
Tokyo Banana, a banana-flavored cake manufactured by Grapestone, is Japan's most popular food souvenir, selling hundreds of thousands of packages annually in Tokyo and intentionally marketed towards tourists, showcasing a successful branding strategy.
Progress
40% Bias Score
RBI Beats Q2 Revenue Estimates Amidst Increased Marketing and Value Meal Strategy
Restaurant Brands International exceeded Q2 revenue projections at US\$2.41 billion, driven by successful marketing campaigns (Ryan Reynolds, "How to Train Your Dragon") and value meals (starting at US\$5) implemented to counter decreased consumer spending; however, adjusted profit per share missed ...
RBI Beats Q2 Revenue Estimates Amidst Increased Marketing and Value Meal Strategy
Restaurant Brands International exceeded Q2 revenue projections at US\$2.41 billion, driven by successful marketing campaigns (Ryan Reynolds, "How to Train Your Dragon") and value meals (starting at US\$5) implemented to counter decreased consumer spending; however, adjusted profit per share missed ...
Progress
32% Bias Score
American Eagle's Sydney Sweeney Ad Sparks Eugenics Debate
American Eagle Outfitters' ad campaign starring Sydney Sweeney, using the wordplay "genes" instead of "jeans," sparked a debate about race, eugenics, and beauty standards, resulting in mixed public reaction and fluctuating stock prices.
American Eagle's Sydney Sweeney Ad Sparks Eugenics Debate
American Eagle Outfitters' ad campaign starring Sydney Sweeney, using the wordplay "genes" instead of "jeans," sparked a debate about race, eugenics, and beauty standards, resulting in mixed public reaction and fluctuating stock prices.
Progress
60% Bias Score
American Eagle Stock Soars After Sydney Sweeney Campaign
American Eagle Outfitters' stock surged 22% following the launch of its new ad campaign starring Sydney Sweeney, a shift from its previous diversity-focused marketing that saw its stock price drop by two-thirds since 2021.
American Eagle Stock Soars After Sydney Sweeney Campaign
American Eagle Outfitters' stock surged 22% following the launch of its new ad campaign starring Sydney Sweeney, a shift from its previous diversity-focused marketing that saw its stock price drop by two-thirds since 2021.
Progress
68% Bias Score
Showing 13 to 24 of 104 results