Showing 49 to 60 of 104 results
Overdoing Personalization Backfires: Name Repetition in Customer Service
Excessive repetition of a customer's name during service interactions, mirroring past technology failures like Mail Merge's excessive spacing, creates negative customer reactions; businesses should diversify personalization techniques (referencing company, news, location, or professional history) fo...
Overdoing Personalization Backfires: Name Repetition in Customer Service
Excessive repetition of a customer's name during service interactions, mirroring past technology failures like Mail Merge's excessive spacing, creates negative customer reactions; businesses should diversify personalization techniques (referencing company, news, location, or professional history) fo...
Progress
12% Bias Score
Deepfake Threat: B2B Marketing's Preparedness Gap
A Forrester survey of 205 marketing executives reveals that despite 68% expressing concern over deepfakes impersonating staff and spreading false statements, only 17% have implemented protective measures, indicating a significant gap in preparedness within B2B marketing due to a perception that thei...
Deepfake Threat: B2B Marketing's Preparedness Gap
A Forrester survey of 205 marketing executives reveals that despite 68% expressing concern over deepfakes impersonating staff and spreading false statements, only 17% have implemented protective measures, indicating a significant gap in preparedness within B2B marketing due to a perception that thei...
Progress
40% Bias Score
iPhone 16e Launched: Significant Battery and Performance Improvements
Apple launched the iPhone 16e on February 28th, replacing the iPhone SE; it features a significantly improved battery lasting up to six hours longer than the iPhone 11 and an A18 chip 80% faster than the A13 Bionic.
iPhone 16e Launched: Significant Battery and Performance Improvements
Apple launched the iPhone 16e on February 28th, replacing the iPhone SE; it features a significantly improved battery lasting up to six hours longer than the iPhone 11 and an A18 chip 80% faster than the A13 Bionic.
Progress
48% Bias Score
The 'Natural' Myth in Marketing: How Brands Exploit a Dangerous Misconception
This article reveals how brands exploit the misconception that natural products are superior to synthetic ones, using examples of naturally occurring toxins and marketing campaigns to illustrate the dangers of this fallacy.
The 'Natural' Myth in Marketing: How Brands Exploit a Dangerous Misconception
This article reveals how brands exploit the misconception that natural products are superior to synthetic ones, using examples of naturally occurring toxins and marketing campaigns to illustrate the dangers of this fallacy.
Progress
56% Bias Score
Super Bowl LVII Ads: Celebrities, High Costs, and Creative Strategies
During Super Bowl LVII, around 50 brands spent up to \$8 million each for 30-second commercials, aiming to reach an expected 120 million viewers; several memorable ads utilized celebrities and familiar themes.
Super Bowl LVII Ads: Celebrities, High Costs, and Creative Strategies
During Super Bowl LVII, around 50 brands spent up to \$8 million each for 30-second commercials, aiming to reach an expected 120 million viewers; several memorable ads utilized celebrities and familiar themes.
Progress
24% Bias Score
Loyalty Programs: Revenue Engines and Future Trends
A recent study shows 46% of U.S. consumers are willing to pay more for businesses with strong loyalty programs, while 39% prioritize earning points even when it's more expensive; this highlights the significant revenue-generating potential of well-designed loyalty programs, particularly in the trave...
Loyalty Programs: Revenue Engines and Future Trends
A recent study shows 46% of U.S. consumers are willing to pay more for businesses with strong loyalty programs, while 39% prioritize earning points even when it's more expensive; this highlights the significant revenue-generating potential of well-designed loyalty programs, particularly in the trave...
Progress
40% Bias Score
AI Empowers Small Businesses: Automation, Personalization, and Growth
Small businesses are increasingly using affordable AI tools to automate tasks, personalize customer interactions, and make data-driven decisions, improving efficiency and competitiveness.
AI Empowers Small Businesses: Automation, Personalization, and Growth
Small businesses are increasingly using affordable AI tools to automate tasks, personalize customer interactions, and make data-driven decisions, improving efficiency and competitiveness.
Progress
40% Bias Score
Global AI Regulation Divergence Creates Market-Access Challenges for Brands
The US favors AI innovation over regulation, contrasting sharply with the EU, China, and other nations implementing stringent AI laws; this creates significant market-access issues for multinational brands and risks unchecked consumer data exploitation.
Global AI Regulation Divergence Creates Market-Access Challenges for Brands
The US favors AI innovation over regulation, contrasting sharply with the EU, China, and other nations implementing stringent AI laws; this creates significant market-access issues for multinational brands and risks unchecked consumer data exploitation.
Progress
44% Bias Score
Audacious" Highlights Human Connection in AI-Driven Customer Service
Mark Schaefer's "Audacious" emphasizes the importance of human connection in customer experience, showcasing strategies for creating memorable interactions and highlighting the limitations of AI in replicating genuine human relationships.
Audacious" Highlights Human Connection in AI-Driven Customer Service
Mark Schaefer's "Audacious" emphasizes the importance of human connection in customer experience, showcasing strategies for creating memorable interactions and highlighting the limitations of AI in replicating genuine human relationships.
Progress
48% Bias Score
Navigating the 2025 Marketing Landscape: Challenges and Strategies
The article discusses the rapidly changing marketing landscape in 2025, emphasizing the need for innovation, consumer focus, technology integration, and collaborative teamwork to navigate the challenges of a blended physical and digital retail environment.
Navigating the 2025 Marketing Landscape: Challenges and Strategies
The article discusses the rapidly changing marketing landscape in 2025, emphasizing the need for innovation, consumer focus, technology integration, and collaborative teamwork to navigate the challenges of a blended physical and digital retail environment.
Progress
24% Bias Score
Super Bowl LVII Ads: Celebrity Endorsements and Innovative Strategies Dominate
During Super Bowl LVII, approximately 50 brands spent up to $8 million on 30-second ads, leveraging celebrities like Issa Rae, Eugene Levy, and Seal, aiming to reach an estimated 120 million viewers; diverse strategies included nostalgia, humor, and technological integrations.
Super Bowl LVII Ads: Celebrity Endorsements and Innovative Strategies Dominate
During Super Bowl LVII, approximately 50 brands spent up to $8 million on 30-second ads, leveraging celebrities like Issa Rae, Eugene Levy, and Seal, aiming to reach an estimated 120 million viewers; diverse strategies included nostalgia, humor, and technological integrations.
Progress
4% Bias Score
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Progress
40% Bias Score
Showing 49 to 60 of 104 results