Tag #Marketing

Showing 73 to 84 of 104 results

forbes.com

🌐 75% Global Worthiness

Jan 19, 16:10

StoryBrand Framework Revolutionizes Financial Planning Marketing

Donald Miller's StoryBrand framework, detailed in his new book Building a StoryBrand 2.0, challenges businesses to shift their marketing focus from self-promotion to client-centric storytelling, emphasizing collaboration and client-driven action, with the StoryBrand.Ai tool assisting in implementing...

StoryBrand Framework Revolutionizes Financial Planning Marketing

Donald Miller's StoryBrand framework, detailed in his new book Building a StoryBrand 2.0, challenges businesses to shift their marketing focus from self-promotion to client-centric storytelling, emphasizing collaboration and client-driven action, with the StoryBrand.Ai tool assisting in implementing...

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How does StoryBrand's concept of a 'controlling idea' enhance marketing effectiveness for financial planning businesses?

StoryBrand's core principle, 'Nobody wants to hear your story; they want to be invited into a story,' challenges businesses to shift their marketing focus from self-promotion to client-centric storytelling. This involves understanding client needs and crafting a narrative where the client is the hero, and the business acts as a supportive guide. Applying this to financial planning means emphasizing client goals and creating plans in collaboration, with the planner providing guidance and accountability.

forbes.com

🌐 85% Global Worthiness

Jan 13, 16:11

Accessibility Challenges and Solutions for Multinational Marketers in 2025

In 2025, multinational marketers face challenges ensuring digital accessibility for disabled customers, including navigating varying regional laws, leveraging AI for content creation, maintaining accessibility across platforms, and addressing data scarcity and underrepresentation within agencies; ho...

Accessibility Challenges and Solutions for Multinational Marketers in 2025

In 2025, multinational marketers face challenges ensuring digital accessibility for disabled customers, including navigating varying regional laws, leveraging AI for content creation, maintaining accessibility across platforms, and addressing data scarcity and underrepresentation within agencies; ho...

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How are companies like Coca-Cola addressing the issue of digital accessibility, and what role do external partnerships play in their efforts?

The increasing importance of disability-inclusive language in RFPs and evidence showing disabled individuals shop online twice as often as the general population highlight the urgency of addressing these challenges. Companies like Coca-Cola are actively partnering with agencies and conducting user testing to improve accessibility, demonstrating a proactive approach. However, success depends heavily on leadership buy-in and integrating accessibility into the entire product development lifecycle.

repubblica.it

🌐 85% Global Worthiness

Jan 8, 16:09

AI Assistant Offers Free Wine Marketing Advice

VitaBella, a French wine marketing agency, launched a free AI-powered virtual assistant to help wineries improve their communication and marketing strategies in a challenging market; the tool, trained on 20 years of experience, offers tailored advice on various aspects of marketing and communication...

AI Assistant Offers Free Wine Marketing Advice

VitaBella, a French wine marketing agency, launched a free AI-powered virtual assistant to help wineries improve their communication and marketing strategies in a challenging market; the tool, trained on 20 years of experience, offers tailored advice on various aspects of marketing and communication...

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Decent Work and Economic Growth

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What immediate impact will VitaBella's free AI assistant have on smaller wineries struggling to compete in a challenging market?

VitaBella, a French agency, launched a free AI-powered virtual assistant for wineries struggling with communication and marketing challenges amid declining wine consumption and stricter regulations. This AI consultant, trained on 20 years of industry experience, helps wineries build communication plans, manage social media, and identify relevant journalists and influencers.

forbes.com

🌐 75% Global Worthiness

Dec 26, 19:10

Ten Books to Master Content Creation in 2025

Ten books are recommended for content creators seeking to master storytelling and human connection in 2025, emphasizing timeless principles amid the rapid evolution of AI-powered content creation tools.

Ten Books to Master Content Creation in 2025

Ten books are recommended for content creators seeking to master storytelling and human connection in 2025, emphasizing timeless principles amid the rapid evolution of AI-powered content creation tools.

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Quality Education

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What long-term impact will the principles emphasized in these books have on the future of content creation and its relationship with technology?

In 2025 and beyond, the human elements of content creation—psychological resilience, genuine connection, and lasting impact—will be crucial differentiators. As AI tools advance, focusing on these aspects will allow creators to thrive by building genuine audiences and creating content that resonates deeply and endures over time. The recommendations reflect a shift toward authentic human interaction and building strong communities.

forbes.com

🌐 75% Global Worthiness

Dec 20, 19:10

From 9-to-5 to Self-Run Business: Five Steps to Freedom

This LinkedIn post addresses the fear of job stagnation by showcasing a personal transition from a 9-to-5 job to a successful, self-running business, providing five actionable steps to achieve similar results and emphasizing the importance of work-life balance.

From 9-to-5 to Self-Run Business: Five Steps to Freedom

This LinkedIn post addresses the fear of job stagnation by showcasing a personal transition from a 9-to-5 job to a successful, self-running business, providing five actionable steps to achieve similar results and emphasizing the importance of work-life balance.

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Decent Work and Economic Growth

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What long-term implications might this shift towards remote work and independent entrepreneurship have on the overall job market and societal structures?

This approach anticipates future trends of remote work and independent entrepreneurship, catering to a growing desire for flexible work arrangements and greater autonomy. By providing a clear, step-by-step process, the post empowers readers to take concrete actions toward their own goals. This proactive approach is key to attracting individuals seeking tangible solutions.

forbes.com

🌐 75% Global Worthiness

Dec 16, 19:13

CMO Summit Speaker Advocates for Human-Centric Marketing Approach

At the 20th Annual Forbes CMO Summit, a speaker criticized current marketing strategies for ignoring consumers' emotional states, advocating instead for a human-centric approach that prioritizes understanding prevailing anxieties and needs to improve campaign effectiveness.

CMO Summit Speaker Advocates for Human-Centric Marketing Approach

At the 20th Annual Forbes CMO Summit, a speaker criticized current marketing strategies for ignoring consumers' emotional states, advocating instead for a human-centric approach that prioritizes understanding prevailing anxieties and needs to improve campaign effectiveness.

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How does the speaker's proposed human-centric approach differ from current customer-centric marketing strategies?

The speaker argues that because consumers' emotional states heavily influence perception and purchasing decisions, marketing strategies must prioritize understanding these states. Ignoring the prevailing moods of stress and anxiety prevalent in the current climate renders marketing efforts ineffective, highlighting the need for a human-centric approach that values emotional connection over mere customer-centric tactics.

forbes.com

🌐 85% Global Worthiness

Jan 18, 01:10

GTM Strategy Optimization: Overcoming Cross-Functional Alignment Challenges and Leveraging Data for Growth

According to a Gartner report, less than 30% of organizations effectively align their sales and marketing teams, hindering the execution of their go-to-market (GTM) strategies. HUMAN Security's CMO, May Mitchell, and communications director, Masha Kyrlova, highlight the importance of cross-functiona...

GTM Strategy Optimization: Overcoming Cross-Functional Alignment Challenges and Leveraging Data for Growth

According to a Gartner report, less than 30% of organizations effectively align their sales and marketing teams, hindering the execution of their go-to-market (GTM) strategies. HUMAN Security's CMO, May Mitchell, and communications director, Masha Kyrlova, highlight the importance of cross-functiona...

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Decent Work and Economic Growth

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How can companies leverage data analytics to optimize their GTM strategies and improve cross-functional alignment between sales and marketing teams?

Effective GTM strategies hinge on cross-functional collaboration, data-driven decision-making, and a refined ideal customer profile (ICP). Sales and marketing teams must share goals, metrics, and a unified understanding of the buyer's journey. Leveraging data analytics, such as pipeline and customer engagement dashboards, allows for agile adjustments based on real-time performance.

forbes.com

🌐 85% Global Worthiness

Jan 12, 13:08

AI in Image Marketing: Benefits, Risks, and Best Practices

Getty Images' CPO Grant Farhall discusses the impact of AI on image creation, emphasizing the need for 'commercially safe' AI tools that use legally-cleared data and provide legal indemnification to protect brands from copyright infringement, while advocating for transparency to maintain consumer tr...

AI in Image Marketing: Benefits, Risks, and Best Practices

Getty Images' CPO Grant Farhall discusses the impact of AI on image creation, emphasizing the need for 'commercially safe' AI tools that use legally-cleared data and provide legal indemnification to protect brands from copyright infringement, while advocating for transparency to maintain consumer tr...

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Responsible Consumption and Production

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What are the key benefits and risks of using AI for image generation in marketing, and how can brands mitigate those risks?

Getty Images' Chief Product Officer, Grant Farhall, highlights the transformative potential of AI in image creation, emphasizing that while AI offers new creative avenues, human creativity remains central. AI tools can generate images otherwise difficult to capture, but quality depends on the data used—high-quality, legally-cleared data yields superior results.

forbes.com

🌐 85% Global Worthiness

Dec 26, 22:10

Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies

With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.

Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies

With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.

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Gender Equality

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What factors determine the success of a Super Bowl commercial, beyond its budget?

Super Bowl commercials are a major form of entertainment for 71% of viewers, but simply entertaining isn't enough to stand out; originality and ambition are key to creating a memorable campaign, as noted by Anselmo Ramos of GUT agency.

forbes.com

🌐 75% Global Worthiness

Dec 20, 16:13

Finding Your Dream Customers with ChatGPT Prompts

This article details a strategic framework using ChatGPT prompts to identify ideal customers by defining the business model, identifying ideal customer segments, matching products to niche markets, understanding buying triggers, and tracking customer behavior patterns for improved marketing and prod...

Finding Your Dream Customers with ChatGPT Prompts

This article details a strategic framework using ChatGPT prompts to identify ideal customers by defining the business model, identifying ideal customer segments, matching products to niche markets, understanding buying triggers, and tracking customer behavior patterns for improved marketing and prod...

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How does understanding customer buying triggers and behavior patterns contribute to improved marketing and product development strategies?

The framework involves a multi-step process: defining the business model, identifying personally interesting customer segments, matching the product to niche markets, understanding customer buying triggers, and tracking customer behavior patterns. This systematic approach contrasts with generic marketing strategies.

forbes.com

🌐 85% Global Worthiness

Dec 19, 19:12

Hyper-Personalization: Challenges and Opportunities in Customer Experience

Businesses are prioritizing hyper-personalization, focusing on empathetic experiences and enjoyable interactions, but face challenges in integrating customer data, mitigating privacy concerns, and avoiding the labeling paradox; AI plays a crucial role, though careful planning is required for success...

Hyper-Personalization: Challenges and Opportunities in Customer Experience

Businesses are prioritizing hyper-personalization, focusing on empathetic experiences and enjoyable interactions, but face challenges in integrating customer data, mitigating privacy concerns, and avoiding the labeling paradox; AI plays a crucial role, though careful planning is required for success...

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How can businesses leverage AI to enhance personalization while mitigating the risks of the labeling paradox and privacy concerns?

The success of hyper-personalization hinges on seamless information flow across channels, preventing agents from wasting time seeking past interactions. This approach, fueled by AI's data analysis capabilities, creates deeper customer connections and improved customer experience (CX), ultimately differentiating businesses in the market.

forbes.com

🌐 65% Global Worthiness

Dec 16, 19:13

Leveraging Psychology for Marketing Success

This article explores how businesses can leverage Robert Cialdini's seven principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—to improve marketing effectiveness and drive sales.

Leveraging Psychology for Marketing Success

This article explores how businesses can leverage Robert Cialdini's seven principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—to improve marketing effectiveness and drive sales.

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How can businesses adapt their use of these psychological principles to changing consumer behavior and the evolving digital landscape?

Future marketing strategies should focus on integrating these psychological triggers more seamlessly into branding and messaging. This requires understanding the specific needs and motivations of the target audience to create genuine connections and avoid appearing manipulative.

Showing 73 to 84 of 104 results