Tag #Micro-Influencers

What is the primary reason behind the increasing interest from brands in micro-influencers, and how does this impact marketing strategies?

Follow, a marketing agency, launched "Spotted By Follow," an incubator for micro-influencers (20,000-200,000 followers) to meet brands' needs for authentic engagement. These influencers, unlike macro-influencers, offer higher engagement rates and cost less for long-term brand ambassadorship.