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welt.de
🌐 75% Global Worthiness
Payback's Customer Base Surges with Edeka and Sparkassen Partnerships
Payback, Germany's largest loyalty program, gained 2 million customers after Edeka joined in January 2024, reaching 33 million; Sparkassen will join this year, further expanding its reach and leveraging 47 million existing cards; customers are increasingly seeking discounts amidst economic downturn.
Payback's Customer Base Surges with Edeka and Sparkassen Partnerships
Payback, Germany's largest loyalty program, gained 2 million customers after Edeka joined in January 2024, reaching 33 million; Sparkassen will join this year, further expanding its reach and leveraging 47 million existing cards; customers are increasingly seeking discounts amidst economic downturn.
Progress
48% Bias Score
Reduced Inequality
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