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forbes.com
🌐 75% Global Worthiness
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Performance Branding: The Evolution of Brand Strategy and Gen Z Engagement
Turo's Global Brand Strategy Director, Matt Kerbel, discusses the changing definition of brand, emphasizing the need for brands to act as catalysts for cultural conversations and community engagement, particularly with Gen Z, who will have $12 trillion in purchasing power by 2030.
Progress
40% Bias Score
Reduced Inequality
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