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forbes.com
🌐 85% Global Worthiness
Platform Endorsements Boost Sales for Both Endorsed and Unendorsed Services
A field experiment shows Amazon's Choice-style endorsements increase endorsed service sales by 41% and unendorsed service sales by 3.1%, driven by consumer perception of higher platform quality; 67% of the overall order increase comes from unendorsed services.
Platform Endorsements Boost Sales for Both Endorsed and Unendorsed Services
A field experiment shows Amazon's Choice-style endorsements increase endorsed service sales by 41% and unendorsed service sales by 3.1%, driven by consumer perception of higher platform quality; 67% of the overall order increase comes from unendorsed services.
Progress
36% Bias Score
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