Tag #Powder Snow

How does Niseko's success compare to the overall trends in Japan's ski industry, and what factors explain this difference?

The success of Niseko's ski season contrasts with Japan's broader trend of declining snowfall and resort closures due to climate change and a shrinking domestic skier base. Niseko's continued popularity is linked to its high-quality, dry powder snow, consistent snow coverage, and increased foreign tourism, particularly from the US, fueled by luxury resorts and upscale amenities. The belief in Mount Yotei as a 'snow catcher' also contributes to the town's reputation.