Tag #Princess Polly

How does Princess Polly's B Corp certification impact the credibility of the B Corp label and its ability to signal sustainability to consumers?

Princess Polly, an ultra-fast fashion brand on ASOS, recently obtained B Corp certification, despite concerns about its business model. This raises questions about the certification's effectiveness in promoting true sustainability within the fashion industry. The brand's current practices, such as a buy-one-get-one-60%-off promotion, seem to contradict the values of B Corp.