Tag #Range Reduction

What immediate impact will Coles' 10 percent product range reduction have on its suppliers and consumers?

Coles, an Australian supermarket chain, is reducing its product range by 10 percent, or 2500 products, to improve profit margins amid the cost-of-living crisis and pressure from politicians to lower prices and pay suppliers more. This range-slimming strategy, informed by management consultants Bain, aims to optimize shelf space and negotiate better deals with remaining suppliers.