Tag #Renaulution

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lefigaro.fr

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Feb 20, 19:10

Renault Unveils "Futurama" Plan to Accelerate Growth and Navigate Energy Transition

Renault CEO Luca de Meo announced "Futurama," succeeding the successful "Renaulution" plan, aiming for accelerated growth and expansion into adjacent sectors like energy and finance, while facing challenges from European energy transition regulations and fluctuating customer demand.

Renault Unveils "Futurama" Plan to Accelerate Growth and Navigate Energy Transition

Renault CEO Luca de Meo announced "Futurama," succeeding the successful "Renaulution" plan, aiming for accelerated growth and expansion into adjacent sectors like energy and finance, while facing challenges from European energy transition regulations and fluctuating customer demand.

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Decent Work and Economic Growth

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What are the key objectives and strategies of Renault's "Futurama" plan, and what specific metrics will measure its success?

Renaulution," Renault's strategic plan launched in 2020, has been deemed a success, exceeding expectations by two to three years. CEO Luca de Meo announced "Futurama," the successor plan, aiming for accelerated growth and profitability, transitioning from a national to an international market.

repubblica.it

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Dec 19, 19:12

Renault's Renaulution: A Two-Pronged Approach to EV Market Dominance

Renault's marketing director, Arnaud Belloni, attributes the brand's resurgence to a two-pronged strategy: offering both internal combustion engine (ICE) and electric vehicles (EVs), and a luxury-focused marketing campaign leveraging platforms like Emily in Paris and Roland Garros, resulting in stro...

Renault's Renaulution: A Two-Pronged Approach to EV Market Dominance

Renault's marketing director, Arnaud Belloni, attributes the brand's resurgence to a two-pronged strategy: offering both internal combustion engine (ICE) and electric vehicles (EVs), and a luxury-focused marketing campaign leveraging platforms like Emily in Paris and Roland Garros, resulting in stro...

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How has Renault's marketing strategy differed from its competitors, and what are the results of this approach?

Renault's success is attributed to a two-pronged approach: offering both ICE and EV models, and a marketing strategy focusing on luxury brand image placement in media like Emily in Paris and Roland Garros. This contrasts with competitors who focused solely on high-end EVs, neglecting broader market appeal. The company's direct communication, targeting young audiences through social media, is also a key factor.

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