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Renault's Renaulution: A Two-Pronged Approach to EV Market Dominance
Renault's marketing director, Arnaud Belloni, attributes the brand's resurgence to a two-pronged strategy: offering both internal combustion engine (ICE) and electric vehicles (EVs), and a luxury-focused marketing campaign leveraging platforms like Emily in Paris and Roland Garros, resulting in stro...
Renault's Renaulution: A Two-Pronged Approach to EV Market Dominance
Renault's marketing director, Arnaud Belloni, attributes the brand's resurgence to a two-pronged strategy: offering both internal combustion engine (ICE) and electric vehicles (EVs), and a luxury-focused marketing campaign leveraging platforms like Emily in Paris and Roland Garros, resulting in stro...
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