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Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
Ridge's \$10 Million Influencer Marketing Playbook: Trust, Non-Endemic Sponsorships, and the CPM Bell Curve
Sean Frank, CEO of Ridge wallets, details his brand's \$10 million influencer marketing strategy, revealing how prioritizing creator trust, non-endemic sponsorships, and understanding the CPM bell curve led to significant success, demonstrating a new model for brands.
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