Tag #Rodolphe Saadé

How does this acquisition fit within CMA CGM's broader media strategy?

This acquisition establishes a third strategic pillar for CMA Media—a social media division—alongside its press and audiovisual divisions. This strategy reflects CMA CGM's aggressive expansion into the French media market over the past three years, marked by acquisitions of La Provence, a stake in M6, La Tribune, and recently, BFMTV and RMC.