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Shifting US White Wine Market: Chardonnay Sales Decline as Sauvignon Blanc and Pinot Grigio Rise
In 2024, US Chardonnay sales fell 4.7% while Sauvignon Blanc and Pinot Grigio sales rose, possibly due to Chardonnay's higher prices and richer flavors; improved winemaking techniques for other varietals also contributed.
Shifting US White Wine Market: Chardonnay Sales Decline as Sauvignon Blanc and Pinot Grigio Rise
In 2024, US Chardonnay sales fell 4.7% while Sauvignon Blanc and Pinot Grigio sales rose, possibly due to Chardonnay's higher prices and richer flavors; improved winemaking techniques for other varietals also contributed.
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