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bbc.com
🌐 85% Global Worthiness
Nike's 1984 gamble on Michael Jordan
In 1984, Sonny Vaccaro, then a Nike marketing executive, signed Michael Jordan to a groundbreaking deal that transformed Nike into a global giant and revolutionized sports marketing, despite initial internal opposition.
Nike's 1984 gamble on Michael Jordan
In 1984, Sonny Vaccaro, then a Nike marketing executive, signed Michael Jordan to a groundbreaking deal that transformed Nike into a global giant and revolutionized sports marketing, despite initial internal opposition.
Progress
56% Bias Score
Decent Work and Economic Growth
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