Tag #Sonoro

What is the significance of Sonoro's use of podcasts as a development tool for film and television, and what immediate impact is it having on Hollywood's content creation?

Sonoro, a Latino-focused podcast network, is leveraging the power of audio storytelling to develop and test film and television content, a strategy gaining traction in Hollywood. Their approach involves creating premium, Latino-centric podcasts which are then adapted into TV shows and movies, minimizing risk and maximizing creative potential. This is demonstrated by projects like Zone of Silence and Lavender You, both successful podcasts now in development as screen productions.