Pentera's Super Bowl Ad Reimagines Cybersecurity Marketing
Pentera's Super Bowl commercial, "Scapegoat to Cyber GOAT," uses humor and sports culture to promote proactive cybersecurity and its CTEM framework, marking a shift from traditional fear-based messaging; the campaign includes an interactive website and educational resources.
Pentera's Super Bowl Ad Reimagines Cybersecurity Marketing
Pentera's Super Bowl commercial, "Scapegoat to Cyber GOAT," uses humor and sports culture to promote proactive cybersecurity and its CTEM framework, marking a shift from traditional fear-based messaging; the campaign includes an interactive website and educational resources.
Progress
36% Bias Score
FC Barcelona's Digital Strategy: Expanding Global Reach and Fan Engagement
FC Barcelona uses Web 3.0, e-games, and blockchain to expand its global reach, leveraging its 125-year history and 502 million social media followers to generate revenue and strengthen fan engagement through initiatives like Barça Studios and Barça Vision, and partnerships with Socios.com and WhiteB...
FC Barcelona's Digital Strategy: Expanding Global Reach and Fan Engagement
FC Barcelona uses Web 3.0, e-games, and blockchain to expand its global reach, leveraging its 125-year history and 502 million social media followers to generate revenue and strengthen fan engagement through initiatives like Barça Studios and Barça Vision, and partnerships with Socios.com and WhiteB...
Progress
48% Bias Score
NBA Paris Games: Global Reach and Economic Impact
The NBA House event in Paris, from Wednesday to Saturday at Le Carreau du Temple, attracted thousands of fans alongside two games at Accor Arena, showcasing the league's global popularity and diverse partnerships, such as with Emirates, evidenced by record ticket demand from 53 countries.
NBA Paris Games: Global Reach and Economic Impact
The NBA House event in Paris, from Wednesday to Saturday at Le Carreau du Temple, attracted thousands of fans alongside two games at Accor Arena, showcasing the league's global popularity and diverse partnerships, such as with Emirates, evidenced by record ticket demand from 53 countries.
Progress
52% Bias Score
Comcast Extends NASCAR Partnership, Ends Xfinity Series Title Sponsorship in 2025
Comcast's Xfinity brand will end its title sponsorship of NASCAR's Xfinity Series in 2025 after a decade, but will remain a premier partner of the NASCAR Cup Series, implementing new fan engagement programs like the Xfinity Fastest Lap.
Comcast Extends NASCAR Partnership, Ends Xfinity Series Title Sponsorship in 2025
Comcast's Xfinity brand will end its title sponsorship of NASCAR's Xfinity Series in 2025 after a decade, but will remain a premier partner of the NASCAR Cup Series, implementing new fan engagement programs like the Xfinity Fastest Lap.
Progress
4% Bias Score
Formula E Uses Influencers to Boost Profile
Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, with a combined 300 million social media followers, to race in Miami on March 5-6 after six weeks of training to boost the sport's profile and attract younger audiences.
Formula E Uses Influencers to Boost Profile
Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, with a combined 300 million social media followers, to race in Miami on March 5-6 after six weeks of training to boost the sport's profile and attract younger audiences.
Progress
48% Bias Score
Teen Darts Star Luke Littler's Transformative Impact on the Sport
Luke Littler, a 17-year-old from Warrington, England, is transforming the world of darts after a meteoric rise that saw him reach the World Championship final and win the Premier League; this success has doubled junior academies, attracted Saudi Arabian interest, and boosted prize money to \$20 mill...
Teen Darts Star Luke Littler's Transformative Impact on the Sport
Luke Littler, a 17-year-old from Warrington, England, is transforming the world of darts after a meteoric rise that saw him reach the World Championship final and win the Premier League; this success has doubled junior academies, attracted Saudi Arabian interest, and boosted prize money to \$20 mill...
Progress
48% Bias Score