Showing 1 to 12 of 12 results


Sports Sponsorships Surge: €23.41 Billion Market Driven by Emotional Connection and Strategic Partnerships
European sports sponsorships reached €23.41 billion in revenue last year, a 6.5% increase; companies like Moeve are investing heavily in aligning their brand image with sustainable values through sponsorships, leveraging LaLiga's digital platforms and large audience reach to maximize impact.
Sports Sponsorships Surge: €23.41 Billion Market Driven by Emotional Connection and Strategic Partnerships
European sports sponsorships reached €23.41 billion in revenue last year, a 6.5% increase; companies like Moeve are investing heavily in aligning their brand image with sustainable values through sponsorships, leveraging LaLiga's digital platforms and large audience reach to maximize impact.
Progress
44% Bias Score


Telstar's Eredivisie Return Boosts Velsen's Image
Telstar's return to the Dutch Eredivisie after 47 years is boosting the image of the municipality of Velsen, which includes IJmuiden and Velsen-Zuid, by creating local pride and potentially attracting visitors, despite limited economic impact due to the stadium's size.
Telstar's Eredivisie Return Boosts Velsen's Image
Telstar's return to the Dutch Eredivisie after 47 years is boosting the image of the municipality of Velsen, which includes IJmuiden and Velsen-Zuid, by creating local pride and potentially attracting visitors, despite limited economic impact due to the stadium's size.
Progress
32% Bias Score


Nike's 1984 gamble on Michael Jordan
In 1984, Sonny Vaccaro, then a Nike marketing executive, signed Michael Jordan to a groundbreaking deal that transformed Nike into a global giant and revolutionized sports marketing, despite initial internal opposition.
Nike's 1984 gamble on Michael Jordan
In 1984, Sonny Vaccaro, then a Nike marketing executive, signed Michael Jordan to a groundbreaking deal that transformed Nike into a global giant and revolutionized sports marketing, despite initial internal opposition.
Progress
56% Bias Score


Pentera's Super Bowl Ad Reimagines Cybersecurity Marketing
Pentera's Super Bowl commercial, "Scapegoat to Cyber GOAT," uses humor and sports culture to promote proactive cybersecurity and its CTEM framework, marking a shift from traditional fear-based messaging; the campaign includes an interactive website and educational resources.
Pentera's Super Bowl Ad Reimagines Cybersecurity Marketing
Pentera's Super Bowl commercial, "Scapegoat to Cyber GOAT," uses humor and sports culture to promote proactive cybersecurity and its CTEM framework, marking a shift from traditional fear-based messaging; the campaign includes an interactive website and educational resources.
Progress
36% Bias Score


FC Barcelona's Digital Strategy: Expanding Global Reach and Fan Engagement
FC Barcelona uses Web 3.0, e-games, and blockchain to expand its global reach, leveraging its 125-year history and 502 million social media followers to generate revenue and strengthen fan engagement through initiatives like Barça Studios and Barça Vision, and partnerships with Socios.com and WhiteB...
FC Barcelona's Digital Strategy: Expanding Global Reach and Fan Engagement
FC Barcelona uses Web 3.0, e-games, and blockchain to expand its global reach, leveraging its 125-year history and 502 million social media followers to generate revenue and strengthen fan engagement through initiatives like Barça Studios and Barça Vision, and partnerships with Socios.com and WhiteB...
Progress
48% Bias Score


NBA Paris Games: Global Reach and Economic Impact
The NBA House event in Paris, from Wednesday to Saturday at Le Carreau du Temple, attracted thousands of fans alongside two games at Accor Arena, showcasing the league's global popularity and diverse partnerships, such as with Emirates, evidenced by record ticket demand from 53 countries.
NBA Paris Games: Global Reach and Economic Impact
The NBA House event in Paris, from Wednesday to Saturday at Le Carreau du Temple, attracted thousands of fans alongside two games at Accor Arena, showcasing the league's global popularity and diverse partnerships, such as with Emirates, evidenced by record ticket demand from 53 countries.
Progress
52% Bias Score

Messi's Absence Diminishes Club World Cup Appeal
Lionel Messi's Inter Miami was eliminated from the Club World Cup by PSG (4-0), impacting the tournament's popularity, especially considering FIFA's controversial choice of Inter Miami over other more successful US teams based on their Supporters' Shield win.

Messi's Absence Diminishes Club World Cup Appeal
Lionel Messi's Inter Miami was eliminated from the Club World Cup by PSG (4-0), impacting the tournament's popularity, especially considering FIFA's controversial choice of Inter Miami over other more successful US teams based on their Supporters' Shield win.
Progress
48% Bias Score

Rising Star Xaivian Lee Signs Multi-Year Deal with Serious Player Only
College basketball star Xaivian Lee signed a multi-year deal with the athletic brand Serious Player Only (SPO), which includes a future signature shoe and creative collaboration, marking a notable shift in sports marketing.

Rising Star Xaivian Lee Signs Multi-Year Deal with Serious Player Only
College basketball star Xaivian Lee signed a multi-year deal with the athletic brand Serious Player Only (SPO), which includes a future signature shoe and creative collaboration, marking a notable shift in sports marketing.
Progress
52% Bias Score

AFL Player Empowerment: A New Era of Off-Field Commercialization
AFL superstars are leveraging off-field expertise to capitalize on a multimillion-dollar market, with players like Nick Daicos leading the way in marketability, while others restructure management to enhance their commercial brand.

AFL Player Empowerment: A New Era of Off-Field Commercialization
AFL superstars are leveraging off-field expertise to capitalize on a multimillion-dollar market, with players like Nick Daicos leading the way in marketability, while others restructure management to enhance their commercial brand.
Progress
28% Bias Score

Comcast Extends NASCAR Partnership, Ends Xfinity Series Title Sponsorship in 2025
Comcast's Xfinity brand will end its title sponsorship of NASCAR's Xfinity Series in 2025 after a decade, but will remain a premier partner of the NASCAR Cup Series, implementing new fan engagement programs like the Xfinity Fastest Lap.

Comcast Extends NASCAR Partnership, Ends Xfinity Series Title Sponsorship in 2025
Comcast's Xfinity brand will end its title sponsorship of NASCAR's Xfinity Series in 2025 after a decade, but will remain a premier partner of the NASCAR Cup Series, implementing new fan engagement programs like the Xfinity Fastest Lap.
Progress
4% Bias Score

Formula E Uses Influencers to Boost Profile
Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, with a combined 300 million social media followers, to race in Miami on March 5-6 after six weeks of training to boost the sport's profile and attract younger audiences.

Formula E Uses Influencers to Boost Profile
Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, with a combined 300 million social media followers, to race in Miami on March 5-6 after six weeks of training to boost the sport's profile and attract younger audiences.
Progress
48% Bias Score

Teen Darts Star Luke Littler's Transformative Impact on the Sport
Luke Littler, a 17-year-old from Warrington, England, is transforming the world of darts after a meteoric rise that saw him reach the World Championship final and win the Premier League; this success has doubled junior academies, attracted Saudi Arabian interest, and boosted prize money to \$20 mill...

Teen Darts Star Luke Littler's Transformative Impact on the Sport
Luke Littler, a 17-year-old from Warrington, England, is transforming the world of darts after a meteoric rise that saw him reach the World Championship final and win the Premier League; this success has doubled junior academies, attracted Saudi Arabian interest, and boosted prize money to \$20 mill...
Progress
48% Bias Score
Showing 1 to 12 of 12 results