Tag #Sports Marketing

Showing 1 to 12 of 12 results

elmundo.es
🌐 85% Global Worthiness
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Sports Sponsorships Surge: €23.41 Billion Market Driven by Emotional Connection and Strategic Partnerships

European sports sponsorships reached €23.41 billion in revenue last year, a 6.5% increase; companies like Moeve are investing heavily in aligning their brand image with sustainable values through sponsorships, leveraging LaLiga's digital platforms and large audience reach to maximize impact.

Progress

44% Bias Score

Responsible Consumption and Production
nos.nl
🌐 65% Global Worthiness
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Telstar's Eredivisie Return Boosts Velsen's Image

Telstar's return to the Dutch Eredivisie after 47 years is boosting the image of the municipality of Velsen, which includes IJmuiden and Velsen-Zuid, by creating local pride and potentially attracting visitors, despite limited economic impact due to the stadium's size.

Progress

32% Bias Score

Sustainable Cities and Communities
bbc.com
🌐 85% Global Worthiness
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Nike's 1984 gamble on Michael Jordan

In 1984, Sonny Vaccaro, then a Nike marketing executive, signed Michael Jordan to a groundbreaking deal that transformed Nike into a global giant and revolutionized sports marketing, despite initial internal opposition.

Progress

56% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 85% Global Worthiness
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Pentera's Super Bowl Ad Reimagines Cybersecurity Marketing

Pentera's Super Bowl commercial, "Scapegoat to Cyber GOAT," uses humor and sports culture to promote proactive cybersecurity and its CTEM framework, marking a shift from traditional fear-based messaging; the campaign includes an interactive website and educational resources.

Progress

36% Bias Score

Industry, Innovation, and Infrastructure
forbes.com
🌐 85% Global Worthiness
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FC Barcelona's Digital Strategy: Expanding Global Reach and Fan Engagement

FC Barcelona uses Web 3.0, e-games, and blockchain to expand its global reach, leveraging its 125-year history and 502 million social media followers to generate revenue and strengthen fan engagement through initiatives like Barça Studios and Barça Vision, and partnerships with Socios.com and WhiteB...

Progress

48% Bias Score

Reduced Inequality
lefigaro.fr
🌐 85% Global Worthiness
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NBA Paris Games: Global Reach and Economic Impact

The NBA House event in Paris, from Wednesday to Saturday at Le Carreau du Temple, attracted thousands of fans alongside two games at Accor Arena, showcasing the league's global popularity and diverse partnerships, such as with Emirates, evidenced by record ticket demand from 53 countries.

Progress

52% Bias Score

Reduced Inequality
elpais.com
🌐 85% Global Worthiness
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Messi's Absence Diminishes Club World Cup Appeal

Lionel Messi's Inter Miami was eliminated from the Club World Cup by PSG (4-0), impacting the tournament's popularity, especially considering FIFA's controversial choice of Inter Miami over other more successful US teams based on their Supporters' Shield win.

Progress

48% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
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Rising Star Xaivian Lee Signs Multi-Year Deal with Serious Player Only

College basketball star Xaivian Lee signed a multi-year deal with the athletic brand Serious Player Only (SPO), which includes a future signature shoe and creative collaboration, marking a notable shift in sports marketing.

Progress

52% Bias Score

Decent Work and Economic Growth
smh.com.au
🌐 75% Global Worthiness
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AFL Player Empowerment: A New Era of Off-Field Commercialization

AFL superstars are leveraging off-field expertise to capitalize on a multimillion-dollar market, with players like Nick Daicos leading the way in marketability, while others restructure management to enhance their commercial brand.

Progress

28% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 75% Global Worthiness
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Comcast Extends NASCAR Partnership, Ends Xfinity Series Title Sponsorship in 2025

Comcast's Xfinity brand will end its title sponsorship of NASCAR's Xfinity Series in 2025 after a decade, but will remain a premier partner of the NASCAR Cup Series, implementing new fan engagement programs like the Xfinity Fastest Lap.

Progress

4% Bias Score

Partnerships for the Goals
bbc.com
🌐 75% Global Worthiness
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Formula E Uses Influencers to Boost Profile

Formula E is using 11 influencers, including Sergio Aguero and Brooklyn Beckham, with a combined 300 million social media followers, to race in Miami on March 5-6 after six weeks of training to boost the sport's profile and attract younger audiences.

Progress

48% Bias Score

Reduced Inequality
bbc.com
🌐 90% Global Worthiness
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Teen Darts Star Luke Littler's Transformative Impact on the Sport

Luke Littler, a 17-year-old from Warrington, England, is transforming the world of darts after a meteoric rise that saw him reach the World Championship final and win the Premier League; this success has doubled junior academies, attracted Saudi Arabian interest, and boosted prize money to \$20 mill...

Progress

48% Bias Score

Reduced Inequality

Showing 1 to 12 of 12 results