Tag #Sticky Content

What distinguishes "sticky content" from "viral content", and how does this difference impact their respective influence on workplace culture and long-term organizational change?

This article contrasts viral content, characterized by rapid spread but often lacking sustained engagement, with sticky content, which demonstrates enduring value by its repeated use and sharing within organizations. Sticky content, exemplified by the author's articles on topics like trust and communication, often impacts workplace culture more significantly than widely viewed but less-utilized viral content.