zeit.de
🌐 60% Global Worthiness
Sustainability in German Gift Buying: Low Premium Willingness, Except for Younger, Higher-Income Groups
A YouGov survey reveals that only 7% of German consumers would pay a significant premium for sustainable gifts, while 44% would pay a moderate premium; sustainability ranks lower than price and usefulness in gift purchasing criteria; younger consumers and higher earners show greater willingness to p...
Sustainability in German Gift Buying: Low Premium Willingness, Except for Younger, Higher-Income Groups
A YouGov survey reveals that only 7% of German consumers would pay a significant premium for sustainable gifts, while 44% would pay a moderate premium; sustainability ranks lower than price and usefulness in gift purchasing criteria; younger consumers and higher earners show greater willingness to p...
Progress
44% Bias Score
Responsible Consumption and Production