Tag #Tommy's

How did the organizers of each marathon address the challenges of high demand for charity entries, and what are the implications of their approaches?

Both marathons' success stems from robust charity programs, attracting thousands of runners affiliated with various nonprofits. The TCS London Marathon's new bond scheme, implemented after extensive consultation, expanded access to nearly 800 more charities, showcasing an effort to balance needs of existing and new participants. Tommy's London Landmarks Half Marathon also faced high demand, requiring a novel allocation system to fairly distribute entries among charity partners.