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theguardian.com
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New Zealand Tourism Campaign Draws Backlash Amidst Economic Uncertainty
New Zealand launched a NZD$500,000 tourism campaign, "Everyone Must Go!" targeting Australians from February to March, aiming to boost tourism revenue to pre-pandemic levels; however, the slogan has faced heavy criticism due to its insensitivity amid domestic job cuts and emigration.
New Zealand Tourism Campaign Draws Backlash Amidst Economic Uncertainty
New Zealand launched a NZD$500,000 tourism campaign, "Everyone Must Go!" targeting Australians from February to March, aiming to boost tourism revenue to pre-pandemic levels; however, the slogan has faced heavy criticism due to its insensitivity amid domestic job cuts and emigration.
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