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theguardian.com
🌐 85% Global Worthiness
US Streamers' Ad-Supported Plans: Growth and the 'Light Viewer' Phenomenon
US streaming giants like Netflix, Disney+, and Amazon Prime introduced ad-supported tiers, leading to increased subscribers but lower daily viewing time among those users; this creates a challenge for them in the UK's growing streaming ad market.
US Streamers' Ad-Supported Plans: Growth and the 'Light Viewer' Phenomenon
US streaming giants like Netflix, Disney+, and Amazon Prime introduced ad-supported tiers, leading to increased subscribers but lower daily viewing time among those users; this creates a challenge for them in the UK's growing streaming ad market.
Progress
40% Bias Score
Reduced Inequality
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