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forbes.com
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Unconventional Branding Hampers Chinese Startups' US Market Entry
Chinese startups are using unconventional brand names, unlike successful brands like TikTok and Alibaba, potentially hindering their US market penetration due to difficulties in pronunciation and memorability; this may be linked to government-incentivized trademark applications.
Unconventional Branding Hampers Chinese Startups' US Market Entry
Chinese startups are using unconventional brand names, unlike successful brands like TikTok and Alibaba, potentially hindering their US market penetration due to difficulties in pronunciation and memorability; this may be linked to government-incentivized trademark applications.
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