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Via Rail Spends $330,000 Rebranding High-Speed Rail Project
Via Rail spent over $330,000 on rebranding its Toronto-Quebec City high-speed rail project from Via HFR to Alto due to "widespread disinterest" in the original plan, ultimately unveiling the new name in February 2025 after extensive market research and development.
Via Rail Spends $330,000 Rebranding High-Speed Rail Project
Via Rail spent over $330,000 on rebranding its Toronto-Quebec City high-speed rail project from Via HFR to Alto due to "widespread disinterest" in the original plan, ultimately unveiling the new name in February 2025 after extensive market research and development.
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