Tag #Viral Marketing

Showing 1 to 12 of 13 results

europe.chinadaily.com.cn
🌐 85% Global Worthiness
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Labubu's Global Rise: From Obscure Toy to Cultural Phenomenon

Created in 2015 by Hong Kong illustrator Kasing Lung, the Labubu toy has exploded in global popularity, driven by celebrity endorsements, social media trends, and its unique aesthetic; Pop Mart, the distributing company, is rapidly expanding retail to meet demand.

Progress

28% Bias Score

Decent Work and Economic Growth
us.cnn.com
🌐 75% Global Worthiness
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Stranded F-35 Jet Becomes Unexpected Tourism Ambassador for Kerala

A British F-35 fighter jet's emergency landing in Kerala on June 14th has unexpectedly boosted the state's tourism, with an AI-generated image of the jet in Kerala going viral and being used in a tourism campaign, attracting significant attention and highlighting the state's natural beauty and rich ...

Progress

36% Bias Score

Sustainable Cities and Communities
bbc.com
🌐 75% Global Worthiness
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New Zealand Herpes Campaign Wins Top Cannes Award

The New Zealand Herpes Foundation's humorous campaign, starring national icons, won a top Cannes Lions award for destigmatizing herpes, a virus affecting roughly one-third of sexually active New Zealand adults, and generating millions of views.

Progress

48% Bias Score

bbc.com
🌐 75% Global Worthiness
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Viral TikTok Trend Drives Demand for Dubai Chocolate Bar, Leading to UK Supermarket Copies

A Dubai-based chocolatier's Knafeh-inspired chocolate bar, initially sold exclusively in the UAE, has gained viral popularity on TikTok, leading to increased demand and copycat versions in UK supermarkets like Lidl and Waitrose, highlighting the power of social media marketing and the global reach o...

Progress

48% Bias Score

Decent Work and Economic Growth
npr.org
🌐 85% Global Worthiness
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Duolingo's Owl Mascot, Duo, Dies, Sparking Viral Marketing Campaign

Duolingo announced the death of its owl mascot, Duo, sparking a viral social media campaign involving other brands and cryptic clues about his demise, potentially as a marketing strategy.

Progress

44% Bias Score

Quality Education
zeit.de
🌐 75% Global Worthiness
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Moo Deng: Thailand's Viral Hippo Fuels Tourism But Raises Welfare Concerns

Moo Deng, a baby pygmy hippo born in July 2023 at Thailand's Khao Kheow Open Zoo, has become a massive commercial success, generating substantial revenue through merchandise and boosting tourism, but raising animal welfare concerns due to constant public exposure.

Progress

36% Bias Score

Sustainable Cities and Communities
forbes.com
🌐 85% Global Worthiness
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Labubu x Vans Collaboration Drives Collectible Toy Resale Market

A limited-edition Vans x Labubu collaboration is being auctioned on eBay for nearly \$10,000, highlighting the collectible toy's escalating value due to scarcity and viral fame, mirroring previous collectible crazes like Beanie Babies.

Progress

44% Bias Score

Reduced Inequality
bbc.com
🌐 65% Global Worthiness
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Preston North End Partners with Viral Potato Sellers SpudBros

Preston North End football club has signed a sponsorship deal with viral potato sellers SpudBros for the 2025-26 season; this unusual partnership follows other examples of non-traditional sponsorships in football, such as Hull City's Flamingo Land sponsorship and Barcelona's collaboration with the R...

Progress

44% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
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Little Moons' Mochi Ice Cream: From £10M to £50M in Two Years

Vivien Wong's Little Moons, a UK-based company, achieved phenomenal success, growing revenue from £10 million to £50 million in two years by introducing mochi ice cream and leveraging TikTok's viral reach, while maintaining in-house production and achieving B Corp certification in 2023.

Progress

20% Bias Score

Decent Work and Economic Growth
verne.elpais.com
🌐 85% Global Worthiness
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Staged Viral Videos Garner 205 Million Views

The Woolshed Company created eight viral videos featuring staged events, achieving 205 million views by employing narrative structures and sparking debate about their authenticity.

Progress

44% Bias Score

Responsible Consumption and Production
forbes.com
🌐 75% Global Worthiness
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Harnessing Viral Principles for Successful Organizational Transformation

Many organizational change initiatives fail due to poor communication and a lack of understanding of social contagion; the article suggests applying principles of viral marketing—clear communication, community engagement, and network effects—to create self-sustaining change movements.

Progress

44% Bias Score

Reduced Inequality
forbes.com
🌐 85% Global Worthiness
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Memecoin Market Cap Surpasses \$127 Billion, Outpacing Utility Projects

As of 2024, memecoins boast a \$127 billion market cap, exceeding utility-focused projects; PEPE's \$9 billion valuation exemplifies the power of community and cultural relevance, but maintaining this requires combating bot activity and fostering long-term engagement.

Progress

40% Bias Score

Reduced Inequality

Showing 1 to 12 of 13 results