Tag #Viral Marketing

verne.elpais.com
🌐 85% Global Worthiness
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Staged Viral Videos Garner 205 Million Views

The Woolshed Company created eight viral videos featuring staged events, achieving 205 million views by employing narrative structures and sparking debate about their authenticity.

Progress

44% Bias Score

Responsible Consumption and Production
forbes.com
🌐 75% Global Worthiness
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Harnessing Viral Principles for Successful Organizational Transformation

Many organizational change initiatives fail due to poor communication and a lack of understanding of social contagion; the article suggests applying principles of viral marketing—clear communication, community engagement, and network effects—to create self-sustaining change movements.

Progress

44% Bias Score

Reduced Inequality
forbes.com
🌐 85% Global Worthiness
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Memecoin Market Cap Surpasses \$127 Billion, Outpacing Utility Projects

As of 2024, memecoins boast a \$127 billion market cap, exceeding utility-focused projects; PEPE's \$9 billion valuation exemplifies the power of community and cultural relevance, but maintaining this requires combating bot activity and fostering long-term engagement.

Progress

40% Bias Score

Reduced Inequality
npr.org
🌐 85% Global Worthiness
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Duolingo's Owl Mascot, Duo, Dies, Sparking Viral Marketing Campaign

Duolingo announced the death of its owl mascot, Duo, sparking a viral social media campaign involving other brands and cryptic clues about his demise, potentially as a marketing strategy.

Progress

44% Bias Score

Quality Education
zeit.de
🌐 75% Global Worthiness
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Moo Deng: Thailand's Viral Hippo Fuels Tourism But Raises Welfare Concerns

Moo Deng, a baby pygmy hippo born in July 2023 at Thailand's Khao Kheow Open Zoo, has become a massive commercial success, generating substantial revenue through merchandise and boosting tourism, but raising animal welfare concerns due to constant public exposure.

Progress

36% Bias Score

Sustainable Cities and Communities
edition.cnn.com
🌐 35% Global Worthiness
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Coffee Shop's Dance Promo Goes Viral

A Massachusetts coffee shop's viral TikTok video showcasing its "dance for free coffee" promotion highlights the power of social media marketing for small businesses.

Progress

20% Bias Score

Decent Work and Economic Growth